How to use BuzzStream

Buzzstream is an outreach and link-building software that allows you to easily find and manage contacts, organize your outreach campaigns, and measure your success. It’s designed for digital marketers, SEO professionals, and PR specialists who want to simplify their outreach efforts and achieve better results.

Key Features of BuzzStream

BuzzStream offers a variety of features:

• Contact management

• Email outreach

• Automated follow-ups

• Campaign tracking

• Team collaboration

Login to Buzzstream

After logging in, ensure you are working with the media list of your project. You can pick it up in the dropdown menu. In the high left corner, you can find the name of the media project. If you want to choose the other project (Legit.ng, TUKO.co.ke, Briefly News or YEN.com.gh), click the name and choose the one you need.

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Media list. How to add a new site/journalist

Buzzstream’s contact management features are handy when managing and organizing your contacts effectively. You can easily store and organize your contacts, including their contact information, social profiles, and notes about your interactions.

Adding websites and journalists

BuzzStream makes it easy to find media relevant to you. However, you can import your existing contacts to start with the media list.

To do this, click Add Websites - Add from List of URLs - paste the links you want to add - click add Websites. Check the video below for details.

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Now you have the list of your websites, the next step is to organize them in a way that will make your work easier.

1. Add Recipient: indicate the email or emails that you will be using for outreach to this media house.

2. Set Media type. Is it a news website, or a media organisation? You can pick for the dropdown list. In case your contact doesn`t fall to any of types, feel free to create one by clicking at edit options.

3. Set Relationship Stage depending on what is the status of our relationship with the media house.

4. Add preferred contact method. It can be email, phone or social network. Keep in mind that this is the preferred method for the contact, not your own.

5. Organize Contacts with Tags. Add tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.

How to Choose Tags and Create New Ones

Among all these tags, there's a tag named 'Tags', which we will use to mark the purpose we can pitch this media or journalist with.

Here is how you can quickly add a tag for the media/contact.

Open the contact card - click Add tags - insert your tag - click Done. Check the video below for details.

Note that you can add more than 1 tag to the website, or contact from your list. Add all relevant tags.

Buzzmarker. Bookmarking any prospect that you find while browsing

This is an extra method to complement your Outreach List. The tool helps you quickly add websites to the list form their webpages. You can add all relevant information right away, including contact details, tags, website type without need to go to Buzzstream and do that manually.

Creating pitches in Buzzstream

How to Create an Email

Pitches are called Sequences in the tool. Open this tab, and click at New Sequence to get started with your pitch.

After you do this, you will see the email creator field. Write your pitch there.

As you create your sequence, you will notice that on the right-hand side, there are Dynamic Fields. Such as the Greeting field or First Name that you can add to the body of your sequence (email) and it will automatically personalize with details from your contact later on.

Follow-up letters

As you are creating your pitch, Sequence, make sure to add Follow-ups right away.

By clicking “+” you will see the extra space beneath to create a follow-up letter. There it will be possible to choose whether you want it to be sent automatically after a certain time or you want to be reminded to do it by hand in a couple of days.

Pitching via Buzzstream

Open the Outreach List tab. Here it’s important to keep track of the Relationship Status column.

• When you send an email the relationship status will be automatically changed to Attempting to Reach.

• When you get a reply, the status will automatically be changed to Replied.

You can sort your contacts using tags that you have added.

Example: let`s imagine we want to pitch a press release about a special project - entertainment award. Instead of picking each website manually, use Filter to shortlist the websites that are relevant for this event. Check the video below.

As you have selected the needed media to reach out to, go to the toolbar and click 'Outreach.'

Choose the Send Individually option, which allows you to tailor each email according to the relationship background with the journalist or any other specific information that you want to include. This ensures your email will have a higher chance of being opened.

After that, Buzzstream will suggest you select Sequences that you have created before. Pick the one that is needed for your project, then customize email.

Additional resources

https://help.buzzstream.com/en/articles/4292906-watch-a-pre-recorded-training-webinar

https://help.buzzstream.com/en/articles/4220546-watch-a-demo-of-buzzstream

Buzzstream training record

https://drive.google.com/file/d/1c2GMWIBlAJmi-tjIdkkR66jPsQPrNUos/view