X Space

X Space is a quarterly online event taking place on the X platform (ex-Twitter), which targets our readers and brings up resonating topics in society at the moment.

People involved in the project:

HQ:

Tetiana Chmykh, PR&SMM Manager, tetiana.chmykh@gen.tech, +380685963608

Anna Krokhmaliuk, Media Manager, anna.krokhmaliuk@gen.tech

Local Team:

PR Manager

SMM Manager (and Community Manager if needed)

Editors

Preparation and promo:

Concept Note

What can be published from the PR/SMM side:

Type of content	Example
Press release about X Space launch	Scorecard: MPs, Experts Join TUKO.co.ke's X Space to Unpack William Ruto's Hits and Misses 1-Year in Office
Promo posts in social media	Yen.com.gh
Banners + coundown
CTA	https://prnt.sc/3kY8mkgstAc4
Post release	Black Sherif, Jackie Appiah, McBrown, Lil Win, others win at YEN Entertainment Awards 2023 + full list of winners

Event day:

In the morning and before the X space, the PR manager sends a short reminder to the guest.
PR manager checks the equipment and location.
Event duration: approx 1-2h.
Event place: X (ex-Twitter)

After the event:

Right after the interview, the PR manager sends a letter of appreciation to the guests. Asks them to spread the word with friends and followers.
The journalist writes 1 article with main outtakes and special insight from the X Space.
PR manager adapts the article into a press release. PR manager sends it to local business/current affairs news websites.

SMM guides