Facebook Policy

Policy Guidelines / News

Every publisher who either monetizes the content on Facebook or not must follow Facebook Community Standards and News Feed Publisher Guidelines.

Those who monetize their content must follow The Content Monetization Policies.

Prohibited content

1. Violence and criminal behavior

Do not post content that

contains direct credible threats or hate speech at public (criticism is acceptable) or private individual;
expressing support for dangerous organizations;
facilitates or organize criminal activity.

2. Adult content

2.1 Child nudity and sexual exploitation of children

Do not post content (photos, videos, real-world art, digital content and text) that depicts

any sexual activity involving minors

minors with sexualized elements (sexualized costumes, staged environment (for example, on a bed) or professionally shot, open-mouth kissing)
no clothes present from neck to knee for children older than toddler age (3 years)

2.2 Sexual exploitation of adults

Do not post content that includes non-consensual sexual touching, necrophilia or bestiality, including:

depictions (including real photos/videos)
advocacy, statements of intent, calls for action

2.3 Adult nudity and sexual activity

Do not post content that contains

images of genitals, fully exposed buttocks
images of sexual activity
description sexual acts in vivid detail

Allowed: photos of women engaged in breastfeeding, showing breasts with post-mastectomy scarring, art that depicts nude figures

2.4 Sexual solicitation

Do not post content that offers or ask for sexually suggestive activities

3. Bullying, Harassment, and Hate Speech

Do not:

Alter images to degrade people
Identify and shame private individuals, share photos or videos of bullying posted to shame the victim
Post content that directly attacks people based on race, national origin, religious affiliation, sexual orientation, sex, gender, or gender identity, serious disabilities or diseases

Allowed: to post humor, satire, or social commentary (with as much context as possible)

Hate speech may be acceptable only if you add alternative viewpoints and accurate information.

Examples of bad practice: comparisons of people to insects, animals that are culturally perceived as intellectually or physically inferior, filth, bacteria, disease, and feces.

4. Violence and Graphic Content

Do not post content about violence committed against people or animals with comments that contain

Enjoyment of or erotic response to suffering, humiliation
Videos of dying, wounded, or dead people with visible internal organs, partially decomposed bodies
Charred or burning people

Victims of cannibalism
Videos or photos that depict non-sexual child abuse
Repeated kicking, beating, slapping, or stepping on by an adult or animal
Strangling, drowning, poisoning
Inflicting of burn or cut wounds by an adult
Forcible smoking
Tossing, rotating, or shaking of an infant (too young to stand) by their wrists/ankles, arms/legs, or neck

5. Clickbait and Engagement bait

There are two types of Clickbait:

When information in the headline is witholded
When content in a headline is exaggerated or sensationalized and thus misleads readers

Pages that consistently post clickbait headlines will appear lower in News Feed.

Deleting the clickbait content won't lead to restoration, however, if a page stops posting clickbait headlines their posts will stop being impacted by this form of ranking.

Engagement bait is a tactic to goad people into interacting, through likes, shares, comments. Posts and Pages that use this tactic will be demoted

Examples: comment, share, react and tag baiting.

6. Low-quality Links

It must not be any of the following content on the landing page.

1. Sexually suggestive or shocking

2. Malicious or deceptive

3. Have a high ratio of ads relative to content

4. Use popup ads or interstitial ads

5. Spread an article's content across multiple pages

6. Post quizzes that require a social media login or a user's name, phone number, or email

Do not post

Spam (materials that require or encourage users to engage (like, share, follow) with content under false pretenses or before showing it)
Misrepresentation (misrepresent content by modifying link previews, impersonate other pages or publishers)
False news (propaganda, sloppy journalism, misleading headings, biased or slanted news)

8. Content ownership

It is not allowed to share content that you don't own or have the rights to share

Monetization Policies

Content that depicts or discusses subjects in the following categories may face reduced or restricted monetization:

1. Debated social issues in a polarising or inflammatory manner

Content may be subject to reduced or disabled monetisation if it depicts or discusses the following subjects in a polarising or inflammatory manner:

Race
Gender
National origin
Age
Political affiliation
Ethnicity
Disability
Sexual orientation
Socioeconomic class
Religion
Immigration
Legitimacy of elections

2. Tragedy or Conflict

Content may face reduced or disabled monetization if it displays or discusses events that result in suffering, destruction or distress. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content:

Content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetisation.

3. Objectionable Activity

Content may face reduced or disabled monetisation if it displays or discusses substance abuse or criminal behaviour. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content:

4. Sexual or Suggestive Activity

Content may face reduced or disabled monetisation if it contains sexual subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetisation for your content.

Nudity
Sexual activity
Sexual poses
Suggestive dancing
Simulations of sexual activity
Sex objects
Suggestive language
Revealing or absent items of clothing

5. Strong Language

Content may face reduced or disabled monetisation if it contains profane or derogatory language. This language, either spoken, written or otherwise represented, may affect monetisation for your content.

Profanity
Derogatory words
Slurs
Sexual words
Innuendos
Crude gestures
Vulgar motions

6. Explicit Content

Content may not be monetised if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetisation for your content.

Wounds
Infections
Bodily fluids
Medical procedures
Food processing
Extreme body modification
Bodily functions
Ingesting substances not intended for consumption
Ingesting nauseating substances
Decay
Infestation

7. Misinformation or Misleading Medical Information

All news published on Facebook must be authentic.

Content that has been rated false by a third-party fact-checker is ineligible to monetise.

Content that contains medical claims that have been disproven by an expert organisation. Including, but not limited to, anti-vaccination claims.

Consequences:

Multiple publications of false news will lead to page or domain demotion as well as removal of ad and monetization rights, see details.

Examples of false news found in Genesis:

8. Politics and Government

Do not monetize content about current elected and appointed government officials, current political candidate / party, political advertisement. Content that depicts overly graphic images, blood, open wounds, bodily fluids, surgeries, medical procedures, or gore that is intended to shock or scare.

9. Clickbait

9.1. Circles on photos

Circles and arrows on photos are regarded as clickbait.

6.2. Exaggerated headlines or social leads

It is not allowed to strongly exaggerate the content of the article.

Avoid using the words “magical”, “miracle”.

Examples of bad practice:

http://prntscr.com/gsahwz Link

http://prntscr.com/gsdawl

Link

https://prnt.sc/gv8ib7

Phrases like “there is only one thing...”, “the only way to...”, “You WON’T BELIEVE …”, “smth left me amazed”, “your jaws will drop ...”, “discover this new method”, “the most...” and similar phrases/words which strongly exaggerate or sensationalise the news should also be avoided.

Examples of bad practice:

https://prnt.sc/gdzcgg

- “there is only one thing you can do to …”

http://prntscr.com/gwuo6p

- “you WON’T BELIEVE”

http://prntscr.com/gwuohu

- “the reason left me amazed”

http://prntscr.com/gwuox5

- “your jaw will drop”

- “smth will daze you”

http://prntscr.com/gw5pap

- “What happened next is shocking”

6.3. The content of the article is disproportionate to the sensational headline

Examples of bad practice:

https://prnt.sc/gu0sdx

https://fabbiosa.com/rssp-ausp-walking-isle-bride-stops-wedding-sees-jaw-dropping-surprise-life/?utm_source=fab_belle&utm_medium=rpost&utm_campaign=dp

- the article says that the bride’s brother came to her wedding ceremony, which can hardly be regarded as the “most jaw-dropping surprise in her life”

6.4. “Shoking”

The word “shocking” itself is strongly associated with clickbait so avoid using it

Examples of bad practice:

http://prntscr.com/gspclr Линк - misuse of the word “shocking”

http://prntscr.com/gw5pap

- “What happened next is shocking”

http://prntscr.com/gtxido Линк How hospital officials left a 4-year-old girl bitten by dog to die will shock you (also violates the policy on clickbait)