What pictures do we use? Photo-content strategy
- Kseniia Kit
Pictures size
Please, make sure that pictures you use are not less than:
Instagram / Facebook post: 1080x1080 pixels
Instagram / Facebook stories: 1920x1080 pixels
Twitter post: 1200x625 pixels
Requirements
The pictures we post should meet some requirements in order to attract followers.
Credits
We should always indicate the owner of the photo. This can be a celebrity if he/she made a photo themselves. If the picture is professional (made by a photographer) we should have their permission and credit the photographer. Please, check photo strategy below for more examples.
Quality
Do not post blurry, uncertain pictures, dark or lit pictures. Post clear images, when you can easily understand what is pictured on them.
Do not post:
Do post
People
Use high-quality upfront pictures of people, where the face is visible well. Avoid pictures with human back, the ones where their faces are cut etc.
Don’t
Use the pictures, where the face is cropped
Don’t use low quality casual selfies
Do
Emotional photos
Smiling people
Interesting details
Text layout
Always ensure the readability of the text.
Do not:
Put the text on a person’s face
Put the text on the not contrast background
Put text on the picture with a lot of details
Possible:
Pictures placement in post
The best options are:
One square photo
One vertical photo (4x5 ratio)
Two vertical or square photos
Four square photos
Otherwise, the part of the picture will be cropped before you open it
Photo strategy
Facebook is going to let people take more control over the images they own and where they end up. In an update to its rights management platform, the company will give some pages the power to claim ownership over images and then moderate where those images show up across the Facebook platform, including on Instagram.
Publishing photos without permission can result in strikes or monetization being disabled.
Read more:
https://www.coywolf.news/social/facebook-image-rights-manager/
Some of the celebrities are not that pleased that we are using their photos. Even amateur. Even as news coverage.
Repeated Intellectual Property violation will lead to our Page being deleted!
Our strategy
Arrange agreements with local photographers and celebrities
Delete old professional photos on our pages
Always credit photos properly!
Use photo stocks and free-to-use photos
Use Getty Images
Use photo stocks and free-to-use photos
Where to take photos from?
Getty Images: Royalty-Free Stock Photos, Creative Images & Vectors | News, Fashion, and Entertainment imagery
Free photo stocks: Beautiful Free Images & Pictures | Unsplash ; https://pixabay.com/ , https://www.canva.com/photos/free/ , https://www.pexels.com/, Nappy | Beautifully Diverse Stock Photos
Official social media pages of government institutes. But always credit them in posts!
From Flickr and Google Images:
Make sure to choose the following options:
Arrange agreements with local photographers
Communicate with the celebs and photographers. Try to get written permission to publish their photos on social media.
If the celeb doesn’t reply for a week or two - connect with their manager via email. Be persistent.
If the celeb refuses to collaborate with us - this is a good sign for us. At least we know whose photos to avoid.
We are setting high standards for all Sub-Saharan media. This is just one more step in leading the way.
A list of celebs to begin with: (find a tab with your project) https://docs.google.com/spreadsheets/d/13jH2oVjkWsWLwGmOwq1I0Z1E6v1hN-fOuKwy_pNo3oI/edit#gid=518958960
Save screenshots here: https://drive.google.com/drive/folders/1-U2B5etMiLALdwrhaVmx-J1Hf1QfNS7S?usp=sharing
How to ask permission?
Here you have a template of the message to the photographer:
Hello …!
My name is … and I represent … - #1 news and entertainment platform in …
We admire your latest photos, wow! Therefore, we seek your permission to share your masterpieces with our readers from time to time. Of course, we will make sure to indicate your authorship and promote you among XXX millions of our audience across Facebook, Instagram and Twitter instead.
This partnership is going to be 100% beneficial for both parties, so we hope you grant us with permission to use your amazing photos.
Looking forward to your reply.
Regards,
… from ...
Here you have a template of the message to the celebrity:
Hello …!
My name is … and I represent … - #1 news and entertainment platform in …
Our audience enjoys reading news about you and reacts amazingly every time we share it on social media. Therefore, we seek your permission to share your photos from IG and Facebook with our readers from time to time. Of course, we will make sure to indicate your authorship and promote you among XXX millions of our audience across Facebook, Instagram and Twitter instead.
This partnership is going to 100% beneficial for both parties, so we hope you grant us with a permission to use your amazing photos.
Looking forward to your reply.
Regards,
… from …