YouTube Community Section Guide

Why do we use Community Section?

Communicating with our viewers is essential to build loyalty and show real people who stay behind their beloved brand. This is the easiest way to increase their trust and create a true community that will watch, support and share our videos.

Via Community Section we can also:

1. Encourage our audience to interact with our content

2. Inform them about our new videos

3. Present old successful videos to the new audience

4. Tell the viewers about our CSR and PR activities

What can we publish in Community Section?

Video announcements on the channel

This type of post should include:

• A 1000x1000 picture with a catchy title

• Link to the video on the channel with a Call-to-action (ex.: Click to watch now, Don’t miss our latest story, You will be shocked to know what happened - watch to find out, etc)

• A short and catchy description that will intrigue the audience and make them interested in the story

Good example:

Open

(But better to add a picture with a catchy title)

Open

(Better to add a strong Call-to-action)

Behind the scenes content

This type of post will tell our audience that we are real humans and can also serve as a teaser about an upcoming video. It should include:

• A photo or a video from shooting (can be a picture taken on your phone)

• An engaging question to provoke a discussion in comments (Ex.: Can you guess the location? Who will be our next guest? It’s hard to recognise our producer - who is that?)

Good examples:

Team/company updates

It’s so exciting when the audience rewards us for our work. So let’s give them more reasons! Whenever we have a team member’s b-day, a new award or open a new charity initiative - let’s inform our viewers.

Good examples:

Reminder about old successful videos

Our audience is growing day to day. So some of them might be not familiar with our old interesting stories. You can publish them when a nice reason arises.

Good example:

Polls to engage the audience

Polls might be just to entertain, to ask for feedback or to get the ideas for the new content. You can ask what video viewers prefer, or what guest they are expecting. Or you can just ask about something that is happening in the country.

Good examples:

Host Q&A sessions with team members

Engage with channel subscribers by hosting a Q&A on your Community Section. If you plan to answer questions for a set length of time, promote the Q&A in advance in your Community Section to maximize participation. You can also leave the Q&A open by answering as many questions as you receive.

Good example:

Monthly content plan

TUKO.co.ke - Eucabeth is responsible for timely posting

Legit.ng - Dolapo is responsible for timely posting