How to optimize the process of research
- Kseniia Kit
Analytics
Main principles:
The main rule is that we show what we are talking about so that the viewer has a complete picture of what he hears and sees. What we show emphasizes what we are talking about.
We can use quotes from other videos for only less than 10 sec.
A visual element is required for each short phrase to enhance the video's dynamism and interest.
When searching for a visual, speak out loud the phrase to understand how long it is in seconds - now you’ll understand how many visuals you need.
If there is something to choose from, we take the most interesting, emotional shots.
If we can't show what we want, then we try to find something similar. Or videos from an interview where the main character is talking.
When we talk about a certain event, we always try to find an interview, photo or video about it. We search using keywords on the Internet, for example, "Big Zulu Audi AG".
You can search in social networks (Instagram, Twitter, Facebook, YouTube (clips, films), Getty Images, Envato, etc.
Watch all our videos and analyze how often the visuals change and what we use for certain phrases.
Copyright holders | Example |
If it is social networks, we write a profile from where we got the material. | Instagram/leratokganyago |
If it's a Youtube channel | Youtube/The Diary Of A CEO |
If we don’t know where the photo came from, we Google search by photo and look for where it came from. Can issue social networks or articles where sources are already indicated. If this is not the case, then simply indicate the site where we took this photo. |
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If this is a movie, then we can look at the copyright holders on Wikipedia |
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Other important tips:
It would be more convenient to work with such a table: https://docs.google.com/spreadsheets/d/1zEEoQLUWrBjiHVFz235PId_wobT2UZpPsyUXcI3wQLs/edit#gid=0
The introduction should be captivating, impressive, and even intriguing in order to grab the viewer's attention.
Starting a video with a close-up frame is preferable, better provide video footage.
It is necessary to alternate between photos and videos, as well as different shot types, such as close-ups and wide shots.
It is crucial to visually demonstrate exactly what we are discussing.
If we are referring to a movie, we can display stills from the film or its poster. If it's a track or an album, we can show clips from the music video or the album cover.
When discussing a person, we should show their photo along with any relevant context.
When describing someone as rich and living a luxurious life, it is important to present imagery of a wealthy individual, including attributes like expensive clothing, cars, and jewelry, so that viewers can understand the concept.
When mentioning a person's real name, we can display a photo of them before they became famous or a non-luxurious photo where they appear as an ordinary person.
If we are talking about a person's past or specific events related to them, we should try to find old photos or videos, especially from those particular events.
When discussing a person's place of birth, it is ideal to show a childhood photo that showcases the location. Alternatively, we can display footage of the city with its name, for example.
When referring to a collection of cars, it is preferable to show the person with their car. If that is not possible, finding a photo of their car or using stock materials is acceptable.
Additionally, when discussing the features of a specific car owned by the person, it is better to include footage of them driving it or footage from their social media. We can also search for test drive videos of that particular car model on YouTube. If using YouTube videos, it is important that the colors of the cars match. The video should include wide shots of the car and shots of it in motion.
When talking about certain events, we can reference the person's social media posts, such as a post about buying a car, or quote their words from the post.
For any specific event, we should always strive to find interviews, photos, or videos related to it.
When we have a photo, it is preferable to use the highest possible quality. We can utilize Google's reverse image search for this purpose. https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop https://prnt.sc/aEm_El7zMOTQ
If we have a video about an actor and have difficulties with shots, we can extract clips from their films.
When discussing a person's romantic relationship and mentioning the partner's name, it is important to show them together, capturing their emotions or the relevant context.
When talking about houses, it is crucial to ensure that the photos or videos we use are unquestionably from the specific house being discussed.
At the end of the video, where we say, 'It was an episode of Lux Life, etc.,' we need to include proactive and emotive shots.
When asking to subscribe to a channel, we should include shots where the person appears to be calling for subscriptions, such as waving their hand, for example.