Frameworks (Creatives)

The most effective framework for managing creatives in Meta (Facebook/Instagram Ads) depends on your goals, audience, and sales funnel stage. Here are some popular frameworks:

1. ADIRA (Attention, Desire, Interest, Rationalization, Action)

This framework works well for guiding the audience through the sales funnel:

• Attention: Grab attention with a strong headline or visual.

• Desire: Highlight how your product solves a key problem.

• Interest: Use concise text or video to explain the benefits.

• Rationalization: Add social proof (reviews, case studies).

• Action: Include a clear and compelling call-to-action (CTA).

2. PAS (Problem, Agitate, Solve)

This framework focuses on addressing audience pain points:

• Problem: Identify a core issue your audience faces.

• Agitate: Emphasize the consequences of not solving the issue.

• Solve: Present your product or service as the solution.

3. Hook-Story-Offer

Great for video ads and engaging content:

• Hook: Capture attention within the first 3 seconds (use emotional, intriguing, or controversial elements).

• Story: Tell a relatable story that resonates with your audience.

• Offer: Conclude with a strong offer and CTA.

4. 3-Second Rule Framework

Optimize creatives to deliver the core message within the first 3 seconds:

• Add text overlays to videos.

• Use visuals that instantly grab attention.

• Communicate benefits clearly and quickly.

5. TOFU-MOFU-BOFU

This approach aligns with funnel stages:

• TOFU (Top of Funnel): Create educational or emotional content to attract new audiences.

• MOFU (Middle of Funnel): Highlight benefits and include testimonials or webinars.

• BOFU (Bottom of Funnel): Use strong CTAs and clear offers for conversions.