Introduction
Hello [Prospect's Name], this is [Your Name] from Legit / Tuko / Briefly - the №1 online news and entertainment platform in Nigeria / Kenya / South Africa.
Customer’s greetings
I wanted to reach out because I noticed your interest in our copywriting course but I see you haven’t registered yet and I’m calling to provide you with more details and benefits that our course can give.
Scenario 1: no, I’m busy right now
No worries. I have a limited offer for you, when can I call back/text?
Scenario 2: no, I’m not interested
I completely understand! May I ask what led to your decision? It’s always helpful for us to understand and improve. Plus, I promise to be brief if you’d like to hear what we offer!
Scenario 3: the customer is not saying anything, proceed:
Product Pitch
Use icebreaker: Have you heard of Tuko Media before? / Have you ever used the online courses? / Other ice-breaker
Our course provides comprehensive training on copywriting techniques, including crafting compelling messages, engaging with your target audience effectively. With these skills, you'll be able to create content that resonates with your audience and drives desired actions, ultimately boosting your marketing efforts and business growth. We already have students who finished the course and are very happy with the results.
Pain points
From the survey, I can see now you might use …
Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to start earning money soon?
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Do you struggle with finding a stable job right now?
No
Do you want to find a stable passive income while you are in between jobs?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our premium package, you will receive templates and checklists that can help you to streamline the additional revenue really quick.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field, depends how fast you finish the course. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a stable job right now?
No
Do you want to find a stable passive income while you are in between jobs?
No / I already have one
Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do.
What is your main challenge right now?
Hear about their main challenge and find the way to explain how our course can help with that.
Scenario B: I’m on maternity leave
Do you struggle with finding a stable additional income while you are on leave?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our premium package, you will receive templates and checklists that can help you to streamline the additional revenue really quick.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
No
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What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario C: I’m a student / graduated from the university
Do you struggle with improving practical skills to enter the competitive job market?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to land a job in the digital marketing field. if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to invest into your practical skills and find a job soon?
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Do you struggle with improving practical skills to enter the competitive job market?
No
Do you want to find a stable passive income / develop your portfolio / find the internship while you are studying?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field, depends how fast you finish the course. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with improving practical skills to enter the competitive job market?
No
Do you want to find a stable passive income / develop your portfolio / find the internship while you are studying?
No
What is your main challenge right now?
Hear about their main challenge and find the way to explain how our course can help with that.
Scenario D: I’m a freelancer
Do you struggle with building a strong portfolio to compete effectively in the freelance market?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing and copywriting field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with building a strong portfolio to compete effectively in the freelance market?
No
Would you like to use the time you have right now to develop new skills that can bring you more money in the freelance market?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with building a strong portfolio to compete effectively in the freelance market?
No
Would you like to use the time you have right now to develop new skills that can bring you more money in the freelance market?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario E: I’m a marketing specialist
Do you struggle with finding a way to enhance your marketing strategies?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a way to enhance marketing strategies?
No
Would you like to invest the time you have right now to improve the skills to create compeliing content and to improve overall communication effectiveness?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with finding a way to enhance your marketing strategies?
No
Would you like to invest the time you have right now to improve the skills to create compeliing content and to improve overall communication effectiveness?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario F: I’m a PR manager / journalist / editor / work in communications
Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to improve overall communication effectiveness?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to improve overall communication effectiveness?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario H: I work in e-commerce
Do you struggle with finding a way to imrpove the strategy to boost e-commerce sales?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a way to improve the strategy to boost e-commerce sales?
No
Would you like to invest the time you have right now to improve the skills to achieve your goals?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to achieve your goals?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario K: I’m a content creator / blogger / influencer
Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
No
Would you like to boost your content performance in general? By investing the time into improvement of the copywriting skills.
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
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Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
No
Would you like to boost your content performance in general? By investing the time into improvement of the copywriting skills.
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Objections
Objection: "I already enrolled into another course."
Response: "I completely understand. Are you satisfied with the services they provide?"
If the customer mentions they are using another course, in 99% of cases, you will get a 10 out of 10. Simply ask: "Are you satisfied with the services they provide?" The answer will likely be "yes." Then, ask what specifically they are satisfied with. If they provide details, tailor your argument based on what they shared. Let them know that we offer everything they have, but better and at a lower cost. If they don't provide more information, focus on the default strengths of our product.
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
Objection: "I am not interested."
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on premium package, it’s the best time to buy it!
I got you, thanks, I will think about and call you back/buy on website.
They will not, so you need to keep talking, give them more details, features.
No, I didn't search for course/ I don't know anything about this/I don't need anything
And you hear that he is about to hang up. This way you need to skip introduction, meeting, detailed offers etc. You just need to say quickly you best offer with most powerful hook like: "we got "NAME of feature" for "PRICE of feature"". You'll probably lose customer, but sometimes they continue dialogue. you can even lie a bit to pay attention
FAQ
Call to action
Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.