Intro - This is the main moment of your video! It's the beginning of the video that serves to intrigue the viewer, grab their attention! The main task of the intro is to announce that there is a secret coming up, and you are leading your viewer to that secret, but you never reveal the secret at the beginning of the video (in the intro).
Example of the structure of the intro:
Conflict: What happened?
Topic: What will the future video be about?
Climax: How was it all resolved?
Action: The montage shows the woman crying (there is no answer, only facial expressions are visible).
Motion Graphics
Example 1:
Conflict: What happened?
My husband sent an SMS at 1 o'clock in the morning, saying that a car was following him. He noticed it when he left work.Topic: What will the future video be about?
My husband had been saying for a long time that he had been receiving threatening letters, and they were advising him to keep silent because he got involved with the local criminal element. How was it all resolved?Climax: How was it all resolved?
After the SMS that evening, I immediately called him...Action: The montage shows the woman crying (there is no answer, only facial expressions are visible).
Motion Graphics
Conclusion: Viewers start to become curious about what happened next and move on to watch the video to find out if the husband is alive and what the story is.
Example 2:
Conflict: What happened?
I couldn't find my child at school that day.Topic: What will the future video be about?
My child went to school at 8 in the morning, and by 1 o'clock, we had agreed that I would pick her up from school, meeting near the school's entrance.Climax: How was it all resolved?
It turned out that day, my child did not even enter the schoolAction: In the frame, the guest is crying, and the host is comforting her.
Motion Graphics
Conclusion: Viewers start to become curious about what happened next and move on to watch the video to find out if this woman found her child.
Thumbnail. Intro. Why these two concepts can't live without each other?
The viewer's journey on YouTube begins here.
The next step is where the viewer will search for specific content they want to watch (e.g., on which channels, as YouTube offers many options right away).
Typically, viewers come to YouTube with a specific query (e.g., to watch interviews or entertaining content). Viewers are interested in specific video topics!
During their visit to your channel, the viewer evaluates the attractiveness and clarity of your thumbnail image and how much it captures their attention to click and start watching that video.
If the thumbnail works, the next thing the viewer sees is your video greeting (intro). This is where (in the first 30 seconds) the decision is made about whether the viewer will continue watching your video, skip it, move on to another video on your channel, or visit a video from your competitor.
What does YouTube say about your audience retention?
Now you are ready to analyze intros,
and you have a structure that will help you create a successful intro! 🎆