Each video on Youtube comes with a short description
The length of the description is around 50-70 words.
The purpose of the description is mostly to improve the SEO score of the video. This means the description should contain as many keywords as possible.
Example:
Keywords: Cassie Jo Stoddart, Cassie Jo Stoddart Documentary, Cassie Jo Stoddart Tapes, Brian Draper, Torey Adamcik, Scream, teenage killers, copycat killers, true crime etc. (see the list below).
Description based on the keywords:
Cassie Jo Stoddart was killed in her aunt’s house. During the interrogation of her boyfriend and their friends, Torey Adamcik and Brian Draper the detectives discovered the new evidence, the tapes.
The murderers were "inspired" by the popular horror movie from 90ies The Scream. The police found the videotape the suspects recordered before murdering Cassie Jo Stoddart.
Watch our new true crime documentary about Cassie Jo Stoddart Case; let’s investigate this real story together.
Structure of description
CTA 1 - Subscribe here: https://www.youtube.com/channel/UC6h4LHyEktWazmfck5oW7Eg?sub_confirmation=1
Description - main text
Disclaimer - On @Call It Crime , we investigate the little-known details, examine new angles and dive into the psychology of the criminals. We believe that by informing our audience about true crime cases, we can help them prevent new crimes, report potential dangers, and stay safe.
Chapters - in the following format. The title of each chapter = keyword
00:00 - Cassie Jo Stoddart case
00:29 - What happened to Cassie Jo Stoddart
01:19 - Cassie Jo Stoddart boyfriend
01:30 - Brian Draper and Torey Adamcik
02:56 - Cassie Jo Stoddart home
04:15 - Matt Beckham Interview
04:53 - Brian Draper Interrogation
06:23 - Cassie Jo Stoddart masks
07:17 - Cassie Jo Stoddart Recording
09:04 - Torey Adamcik interrogation
10:24 - Brian Draper and Torey Adamcik today
Tags - consist of a range of general terms related to the true crime content + 3-5 specific terms related to the particular video.
Example:
#truecrime #crimenews #crimescene #truestory #truecrimedocumentary #murderstory #unsolved #unsolvedmysteries #crimepodcast #mystery #missingpersons #crimemaster #crimealert #crimeworld #crimestop #crimeweekly #crimenews #casseijostoddart #briandraper #toreyadamcik