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Buzzstream is an outreach and link-building software that allows you to easily find and manage contacts, organize your outreach campaigns, and measure your success. It’s designed for digital marketers, SEO professionals, and PR specialists who want to simplify their outreach efforts and achieve better results.
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Organize Contacts with Tags. Add tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.
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Please check how each of your contacts in Buzzstream should look like.
How to Choose Tags and Create New Ones
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Open the contact card - click Add tags - insert your tag - click Done. Check the video below for details.
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Note that you can add more than 1 tag to the website, or contact from your list. Add all relevant tags.
Buzzmarker. Bookmarking any prospect that you find while browsing
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This is an extra method to complement your Outreach List. The tool helps you quickly add websites to the list form their webpages. You can add all relevant information right away, including contact details, tags, website type without need to go to Buzzstream and do that manually.
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Pitching via Buzzstream
We will start with the Outreach List tab. Here it’s important to keep track of the Relationship Status column.
When you send an email the relationship status will be automatically changed to Attempting to Reach.
When you get a reply, the status will automatically be changed to Replied.
As you have selected the needed media to reach out to, go to the toolbar and click 'Outreach.'
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Choose the Send Individually option, which allows you to tailor each email according to the relationship background with the journalist or any other specific information that you want to include to ensure your email will have a higher chance of being opened.
After that, Buzzstream will suggest you choose Sequences that you have created before or that you can create at the moment. The sequences tab is where you can save all the pitches that you’re gonna use for different informational occasions.
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Later, you will be able to see the number of pitches sent, and the percentage of opens, clicks, and replies for each sequence.
How to Create an Email
As mentioned before, you need to create a sequence either beforehand or right before the pitch is sent.
Creating pitches in Buzzstream
How to Create an Email
Pitches are called Sequences in the tool. Open this tab, and click at New Sequence to get started with your pitch.
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After you do this, you will see the email creator field. Write your pitch there.
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As you create your sequence, you will notice that on the right-hand side, there are Dynamic Fields, such . Such as the [ Greeting ] field or [ First Name ] that you can add to the body of your sequence (email) and it will automatically personalize with details from my your contact later on.
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Follow-up letters
As you are creating your pitch, Sequence, make sure to add Follow-ups right away.
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By clicking “+” in the right corner of your letter, you will see the extra space beneath to create a follow-up letter. There it will be possible to choose whether you want it to be sent automatically after a certain time or you want to be reminded to do it by hand in a couple of days.
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Plan At all times, plan your follow-ups according to the 3-3-7 formula:
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Pitching via Buzzstream
Open the Outreach Listtab. Here it’s important to keep track of the Relationship Status column.
When you send an email the relationship status will be automatically changed to Attempting to Reach.
When you get a reply, the status will automatically be changed to Replied.
You can sort your contacts using tags that you have added.
Example: let`s imagine we want to pitch a press release about a special project - entertainment award. Instead of picking each website manually, use Filter to shortlist the websites that are relevant for this event. Check the video below.
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As you have selected the needed media to reach out to, go to the toolbar and click 'Outreach.'
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Choose the Send Individually option, which allows you to tailor each email according to the relationship background with the journalist or any other specific information that you want to include. This ensures your email will have a higher chance of being opened.
After that, Buzzstream will suggest you select Sequences that you have created before. Pick the one that is needed for your project, then customize email.
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Additional resources
https://help.buzzstream.com/en/articles/4292906-watch-a-pre-recorded-training-webinar
https://help.buzzstream.com/en/articles/4220546-watch-a-demo-of-buzzstream
Buzzstream training record
https://drive.google.com/file/d/1c2GMWIBlAJmi-tjIdkkR66jPsQPrNUos/view