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Buzzstream is an outreach and link-building software that allows you to easily find and manage contacts, organize your outreach campaigns, and measure your success. It’s designed for digital marketers, SEO professionals, and PR specialists who want to simplify their outreach efforts and achieve better results.
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Contact management
Email outreachLink building
Automated follow-ups
Campaign tracking
Team collaboration
General overview of main buttons and functions
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Login to Buzzstream
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To access Buzzstream you can use the following login information: Email: pr.team@tuko.co.ke Password: jfd.auw@VAG6mqt-dap |
After logging in, ensure you are working with the media list of your project. You can pick it up in the dropdown menu. In the high left corner, you can find the name of the media project. If you want to choose the other project (Legit.ng, TUKO.co.ke, Briefly News or YEN.com.gh), click the name and choose the one you need.
Projects icon (on the left side panel). If you click it, you will see your Outreach List, which contains all the websites of media, their type, relationship status, tags, BPF (blog post frequency), DA (Domain Authority), Preferred Contact Method, Email, Phone, Overall Rating, etc. You can add or delete certain columns by clicking Configure Columns right over the table.
Mailboxes and Tasks. It allows you to manage all of your conversations
Links. It allows you to monitor link building from successful placements.
Reporting. It enables users to generate detailed reports on outreach campaigns, including metrics like open rates, reply rates, and click-through rates.
Projects Home. It shows all your information in the form of convenient graphics.
Latest Updates. It shows the latest updates on the platform.
Settings. It contains profile information and account settings.
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Media list. How to add a new site/journalist
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Buzzstream’s contact management features are handy when managing and organizing your contacts effectively. You can easily store and organize your contacts, including their contact information, social profiles, and notes about your interactions.
Building Your Outreach List
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Adding websites and journalists
BuzzStream makes it easy to find and connect with influencers and bloggers media relevant to your industry. Use the built-in search tools to discover potential contacts based on keywords, industry, or location. You can also import lists from other sources to expand your outreach.
Click the button ‘Research Lists,’ where you can create or upload a list of prospects that you can then approve or reject according to whether or not they meet your requirements. Those that are approved get to the 'Outreach List.'
There are 3 ways to create the research list:
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web search (similar to those made by Google);
news search (the platform finds articles by keywords you provide);
*Change search phrases that cause irrelevant results to come up.
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import of your own list.
As you get the list generated from the platform, you can approve, reject or block the media or news option if it’s irrelevant to you. If you approve media, it will be moved to the Outreach List. If you block the media or news, you will never get this option again in further searches.
If you need additional research on the given media before approving them, tick the media you want to take a look at, go to ‘Research' on a toolbar and choose the option ‘Review on the Web.’ After choosing the number of media you’ve chosen, click Continue.
+ Bookmarking any prospect that you find while browsing
This is an extra (fourth) method to complement your Outreach List. First, you need to upload this extension to your Google Chrome. Go to Settings, choose the Chrome Extension option, and install BuzzMarker for Chrome.
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Now, let’s complement our media list by hand.
Click the button ‘Projects,' find ‘Add Websites,’ and choose 'Import from CSV’ from the list.
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Choose the option “Paste List of URLs“ and copy the link(s) of the media you want to add
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you. However, you can import your existing contacts to start with the media list.
To do this, click Add Websites - Add from List of URLs - paste the links you want to add - click add Websites. Check the video below for details.
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Now you have the list of your websites, the next step is to organize them in a way that will make your work easier.
Add Recipient: indicate the email or emails that you will be using for outreach to this media house.
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Set Media type. Is it a news website, or a media organisation? You can pick for the dropdown list. In case your contact doesn`t fall to any of types, feel free to create one by clicking at edit options.
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Set Relationship Stage depending on what is the status of our relationship with the media house.
Add preferred contact method. It can be email, phone or social network. Keep in mind that this is the preferred method for the contact, not your own.
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Organize Contacts with Tags. Add tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.
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Organizing Contacts with Tags
Tags are a powerful way to organize your contacts in BuzzStream. Create tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.
Add needed columns:
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Filter and organize the list according to the chosen criteria:
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Pitching
We will start with the Outreach List tab. Here it’s important to keep track of the Relationship Status column.
When you send an email the relationship status will be automatically changed to Attempting to Reach.
When you get a reply, the status will automatically be changed to Replied.
As you have selected the needed media to reach out to, go to the toolbar and click 'Outreach.'
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Choose the Send Individually option, which allows you to tailor each email according to the relationship background with the journalist or any other specific information that you want to include to ensure your email will have a higher chance of being opened.
After that, Buzzstream will suggest you choose Sequences that you have created before or that you can create at the moment. Sequences are different variants of pitch you want to try to make A/B testing of to see what subject line or pitch itself works better.
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Later, you will be able to see the number of pitches sent, and the percentage of opens, clicks, and replies.
How to create an email
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Please check how each of your contacts in Buzzstream should look like.
How to Choose Tags and Create New Ones
Among all these tags, there's a tag named 'Tags', which we will use to mark the purpose we can pitch this media or journalist with.
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Here are some of the tags we will be using:
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Here is how you can quickly add a tag for the media/contact.
Open the contact card - click Add tags - insert your tag - click Done. Check the video below for details.
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Note that you can add more than 1 tag to the website, or contact from your list. Add all relevant tags.
Buzzmarker. Bookmarking any prospect that you find while browsing
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Install BuzzMarker for Chrome or upload it by the link: https://chromewebstore.google.com/detail/buzzstream-buzzmarker/difjajjajoeppdgbcbbhbdblblmkcbhp |
This is an extra method to complement your Outreach List. The tool helps you quickly add websites to the list form their webpages. You can add all relevant information right away, including contact details, tags, website type without need to go to Buzzstream and do that manually.
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Creating pitches in Buzzstream
How to Create an Email
Pitches are called Sequences in the tool. Open this tab, and click at New Sequence to get started with your pitch.
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After you do this, you will see the email creator field. Write your pitch there.
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As you create your sequence, you will notice that on the right-hand side, there are Dynamic Fields, such . Such as the [ Greeting ] field or [ First Name ] that you can add to the body of your sequence (email) and it will automatically personalize with details from my your contact later on.
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With the ability to track opens, clicks, and replies, you can see the success of your outreach campaigns in real-time, and adjust your approach accordingly.
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Follow-up letters
As you are creating your pitch, Sequence, make sure to add Follow-ups right away.
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By clicking “+” in the right corner of your letter, you will see the extra space beneath to create a follow-up letter. There it will be possible to choose whether you want it to be sent automatically after a certain time or you want to be reminded to do it by hand in a couple of days.
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At all times, plan your follow-ups according to the 3-3-7 formula:
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As the email is ready, you can start outreach by personalizing each email for the contacts from your list.
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Pitching via Buzzstream
Open the Outreach Listtab. Here it’s important to keep track of the Relationship Status column.
When you send an email the relationship status will be automatically changed to Attempting to Reach.
When you get a reply, the status will automatically be changed to Replied.
You can sort your contacts using tags that you have added.
Example: let`s imagine we want to pitch a press release about a special project - entertainment award. Instead of picking each website manually, use Filter to shortlist the websites that are relevant for this event. Check the video below.
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As you have selected the needed media to reach out to, go to the toolbar and click 'Outreach.'
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Choose the Send Individually option, which allows you to tailor each email according to the relationship background with the journalist or any other specific information that you want to include. This ensures your email will have a higher chance of being opened.
After that, Buzzstream will suggest you select Sequences that you have created before. Pick the one that is needed for your project, then customize email.
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Additional resources
https://help.buzzstream.com/en/articles/4292906-watch-a-pre-recorded-training-webinar
https://help.buzzstream.com/en/articles/4220546-watch-a-demo-of-buzzstream
Buzzstream training record
https://drive.google.com/file/d/1c2GMWIBlAJmi-tjIdkkR66jPsQPrNUos/view