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Use icebreaker: Have you heard of Tuko Media before? / Have you ever used the online courses? / Other ice-breaker
Our course provides comprehensive training on copywriting techniques, including crafting compelling messages, engaging with your target audience effectively. With these skills, you'll be able to create content that resonates with your audience and drives desired actions, ultimately boosting your marketing efforts and business growth. We already have students who finished the course and are very happy with the results.
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Pain points
Do I understand correctly, that From the survey, I can see now you might use …
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Choose the TA from the table and describe the benefits |
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Target audience
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Needs
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Switchers
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Find a stable job that is required
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Maternity leave
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Find a stable income even if it’s not high, use free time to develop new skills that can bring you money and job afterwards
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Students/graduates
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Practical skills to enter the competitive job market, particularly in advertising, marketing, or content creation roles, including practical skills and a portfolio that can make them stand out to potential employers.
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Freelancers
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Skill development to offer copywriting services to clients, build a strong portfolio, and compete effectively in the freelance market.
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Marketing specialists
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Advanced copywriting skills to enhance their marketing strategies, create compelling content, and improve overall communication effectiveness.
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Communication and PR
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Specialized copywriting training to enhance their ability to craft engaging messages and manage communication effectively for their organizations.
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E-commerce specialists
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Copywriting skills tailored to online platforms, product descriptions, and digital marketing strategies to boost e-commerce sales.
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Content creators and bloggers
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Copywriting expertise to create engaging blog posts, articles, and social media content that resonate with a local audience.
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If not, ask about the main struggle / need. |
That's a common challenge many of our clients face. Our course is designed to address exactly that. We provide hands-on exercises and personalized feedback to help you master the art of persuasive writing. Additionally, our instructors are experts in the field and can offer valuable insights to improve the quality of your content.
Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to start earning money soon?
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Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to start earning money soon?
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Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I
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am busy right now / I don’t have time. "
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
About the company (Who created the course)
http://Legit.ng - more information here
Number one digital publisher by audience in Nigeria
12 years on the market
10M monthly users on the website
10M social media followers
13 journalistic awards
50 journalists in the team
http://TUKO.co.ke - more information here
Number one digital publisher by audience in Kenya
9 years on the market
8M monthly users on the website
6M social media followers
1M YouTube subscribers
7 journalistic awards
30 journalists in the team
http://Briefly.co.za - more information here
Number one digital publisher by audience in South Africa
10 years on the market
2 journalistic awards
6.2M social media followers
7M monthly users on the website
"I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
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Negotiations
Lead from the database (didn’t know about the course before)
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Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.
Materials
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