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Introduction
Hello [Prospect's Name], this is [Your Name] from Legit / Tuko / Briefly - the №1 online news and entertainment platform in Nigeria / Kenya / South Africa.
Customer’s greetings
I wanted to reach out because I noticed your interest in our copywriting course but I see you haven’t registered yet and I’m calling to provide you with more details and benefits that our course can give.
Scenario 1: no, I’m busy right now
No worries. I have a limited offer for you, when can I call back/text?
Scenario 2: no, I’m not interested
I completely understand! May I ask what led to your decision? It’s always helpful for us to understand and improve. Plus, I promise to be brief if you’d like to hear what we offer!
Scenario 3: the customer is not saying anything, proceed:
Product Pitch
...
Use icebreaker: Have you heard of Tuko Media before? / Have you ever used the online courses? / Other ice-breaker
...
Our course provides comprehensive training on copywriting techniques, including crafting compelling messages, engaging with your target audience effectively. With these skills, you'll be able to create content that resonates with your audience and drives desired actions, ultimately boosting your marketing efforts and business growth. We already have students who finished the course and are very happy with the results.
Pain points
From the survey, I can see now you might use …
Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to start earning money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable job right now?
No
Do you want to find a stable passive income while you are in between jobs?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our premium package, you will receive templates and checklists that can help you to streamline the additional revenue really quick.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field, depends how fast you finish the course. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable job right now?
No
Do you want to find a stable passive income while you are in between jobs?
No / I already have one
Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do.
What is your main challenge right now?
Hear about their main challenge and find the way to explain how our course can help with that.
Scenario B: I’m on maternity leave
Do you struggle with finding a stable additional income while you are on leave?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our premium package, you will receive templates and checklists that can help you to streamline the additional revenue really quick.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
No
—--------------------------------------------------------------------------------------------------------
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario C: I’m a student / graduated from the university
Do you struggle with improving practical skills to enter the competitive job market?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to land a job in the digital marketing field. if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to invest into your practical skills and find a job soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with improving practical skills to enter the competitive job market?
No
Do you want to find a stable passive income / develop your portfolio / find the internship while you are studying?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an additional income in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field, depends how fast you finish the course. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with improving practical skills to enter the competitive job market?
No
Do you want to find a stable passive income / develop your portfolio / find the internship while you are studying?
No
What is your main challenge right now?
Hear about their main challenge and find the way to explain how our course can help with that.
Scenario D: I’m a freelancer
Do you struggle with building a strong portfolio to compete effectively in the freelance market?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing and copywriting field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
...
Do you struggle with building a strong portfolio to compete effectively in the freelance market?
...
No
...
Would you like to use the time you have right now to develop new skills that can bring you more money in the freelance market?
...
Yes
...
A successful product pitch depends on making your offer feel relevant and valuable to the person you’re speaking to. When you tailor your pitch based on the customer’s occupation, it shows you’ve taken the time to understand their needs, challenges, and goals.
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If the person rejected the offer twice, we stop pushing & use “emphatic formula” to show care & support:
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Introduction
“Hello [Prospect's Name], this is [Your Name] from Legit / Tuko / Briefly - the №1 online news and entertainment platform in Nigeria / Kenya / South Africa.”
Customer’s greetings
“I wanted to reach out because I noticed your interest in our copywriting course and I’m calling to provide you with more details and benefits that our course can give.”
Scenario 1: no, I’m busy right now
“No worries. I have an offer for you, when can I call back/text?” [call/text back at agreed time]
Scenario 2: no, I’m not interested
“I completely understand! May I ask what led to your decision? It’s always helpful for us to understand and improve. Plus, I promise to be brief if you’d like to hear what we offer! [Shares free material via email to show care & support]”
Scenario 3: [the customer is not saying anything, proceed with the pitch]
...
Product Pitch
Every occupation (or life stage) comes with unique challenges.
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Start with “From the survey, I can see that you are currently… [occupation answer from the survey]”
Continue with: I can also see that your biggest challenge is [check the survey], is that correct?” and work around their pain points and motivation:
| Tip |
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...
Part-time / Freelancers
Acknowledges their situation:
“I totally get it—being a freelancer can be challenging with irregular income. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I hear you, and that’s something many of our students faced before. Our course focuses on practical copywriting skills that help you attract high-paying clients. It’s currently discounted by 75%, so it’s just 31 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—freelancing can be unpredictable, and it’s tough to invest when money is tight. Is it the cost that’s the issue, or are you unsure if the course will really help you land clients?”
Offers a brief explanation of your value:
“I totally get the hesitation. But consider this: Many of our students who were in the same position have gone on to land clients earning 800 000 naira per month, sometimes after just a few weeks of completing the course. The price for a course (31 000 naira) is often less than what copywriters charge for their first project. Plus, you’ll learn strategies to attract international clients who are ready to pay premium rates, which could quickly make this investment worthwhile. And, with our refund option after three sessions, you can start risk-free.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I understand, and I really appreciate you taking the time to talk. I’d love to send you a free guide on how to attract clients and build a portfolio that stands out. Would you like me to send that to you via WhatsApp or email?”
...
Full-time employees
Acknowledges their situation:
“From the survey, I can see that you are currently have a full-time job. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I completely understand. That’s something many of our clients face. Our copywriting course is designed to help you upskill in a way that’s manageable even with a full-time job. It’s currently 75% off, so it’s just 31 000 naira. Many of our students have been able to leverage the skills they learned to get promotions, raise their earnings, or explore side hustle! Plus, if you’re unsure after the first three sessions, we offer a full refund. You can try it risk-free!”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I get it—balancing work, life, and learning new skills can be tough. Is it the time commitment, or are you unsure if the course will give you the career boost you’re looking for?”
Offers a brief explanation of your value:
“I totally understand. Most of our students are satisfied, they earned back their investment with their very first project! And remember, if after the first three sessions you feel it’s not right for you, we’ll refund you fully. You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients or finally get that promotion.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I appreciate your time, and I know how hard it can be to make room for extra learning. I’d be happy to send you a free guide on how to start applying copywriting skills to advance in your career. Would you like it by email or WhatsApp?”
...
Students
Acknowledges their situation:
“I totally understand how challenging it can be to juggle studies with figuring out your career path. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“Thanks for sharing. That’s a challenge many students face. Our course is tailored for beginners and offers practical, job-ready skills to help you stand out in the competitive job market. Right now, it's discounted by 75%, so it's just 31 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand. Is it the cost that’s holding you back, or are you unsure whether the course will provide the practical skills you're looking for?”
Offers a brief explanation of your value:
“I totally get it. But think of this as an investment in your future. Many of our students, even those still studying, have been able to make back their course cost with their first few clients, sometimes within weeks of completing the course. You’ll have the skills to land remote work and start earning in a field that offers incredible earning potential—800 000 naira per month is a start for many of our graduates! And remember, if you're not satisfied after the first three sessions, we’ll refund you fully—risk-free!”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I understand that it’s a big decision, and I appreciate you taking the time to talk with me. I’d be happy to send you a free guide on how you can start applying copywriting skills even while still in school. Would you like it by email or WhatsApp?”
...
Unemployed/Switchers
Acknowledges their situation:
“I’m really sorry to hear that—it’s tough to be in a transition period like this. Is it mostly about finding something stable right now, or are you exploring new career paths?”
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I see. Thank you for sharing. That's a common challenge many of our clients face. The course is currently discounted by 75%, so it’s just 31 000 naira. Many of our students who started in similar situations were able to land their first client within weeks of completing the course, making their money back almost immediately. And if you're unsure after the first three sessions, we offer a full refund—you only pay if you find value in the course!“
Client: [Rejection 1].
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—it can be hard to spend money when you do not have a stable job. Is it the upfront cost, or are you worried about whether it’s worth the investment?”
Offers a brief explanation of your value:
“I understand that [switching careers or starting fresh] can feel risky, but consider this as an investment in yourself. The average copywriter earns 800 000 naira per month, and with our course costing just 32 000 naira, many of our students make that back with their very first client! Plus, we equip you with tools (portfolio & proposal templates, checklists) to land international clients, allowing you to work remotely from anywhere and find stability $ currency. And remember, if you're not satisfied after the first three sessions, we’ll refund you in full.”
Client: [Rejection 2].
Shares free material via email to show care & support:
“I understand budget constraints can be challenging. Thank you for your time. I’d also love to send you a free guide via WhatsApp/email with tips to help you stand out to potential clients or employers.”
...
Objections
Objection: "I already enrolled into another course."
Response: "I completely understand. Are you satisfied with the services they provide?"
| Info |
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If the customer mentions they are using another course, in 99% of cases, you will get a 10 out of 10. Simply ask: "Are you satisfied with the services they provide?" The answer will likely be "yes." Then, ask what specifically they are satisfied with. If they provide details, tailor your argument based on what they shared. Let them know that we offer everything they have, but better and at a lower cost. If they don't provide more information, focus on the default strengths of our product. |
Already enrolled in similar courses
Client: [says they have already enrolled]
“That’s great to hear! It’s awesome that you’re already working on learning new skills. How has your current course been going for you?”
Client: [answers]
Acknowledges that and proceeds with a pitch:
“Thanks for sharing! [Address their concerns if there are any - I understand how frustrating that can be] Many of our students were also enrolled in other courses before they found us. Our course focuses on practical, hands-on learning that helps you land clients fast. It’s currently 75% off, so it’s just 31 000 naira, and many students say it’s what helped them start earning quickly after completing the course.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I understand—it can be tough to take on more when you're already in a course. Is there a specific area where you feel your current course isn’t meeting your needs?”
Offers a brief explanation of your value:
“Our course is different because we focus on actionable skills that get you hired. You’ll also get personalized feedback, which is something that many courses don’t provide. Plus, we teach strategies to help you land clients, which has helped many of our students earn 800 000 naira per month within weeks.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I completely understand, and I really appreciate you taking the time to talk. Would you be open to a free guide on how to make your current learning more actionable and start landing clients? I’d be happy to send it over via WhatsApp or email.”
Objection: I’m on maternity leave
Do you struggle with finding a stable additional income while you are on leave?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an an additional income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
...
Additionally, if you purchase our premium package, you will receive templates and checklists that can help you to streamline the additional revenue really quick.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—------------------------------------------------------------------------------------------
...
--------------
Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you more money in the freelance marketmoney and job afterwards?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario E: I’m a marketing specialist
Do you struggle with finding a way to enhance your marketing strategies?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
——--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
No
—-----------------------------------
Do you struggle with finding a way to enhance marketing strategies?
No
Would you like to invest the time you have right now to improve the skills to create compeliing content and to improve overall communication effectiveness?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to enhance your marketing strategies?
No
Would you like to invest the time you have right now to improve the skills to create compeliing content and to improve overall communication effectiveness?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario F: I’m a PR manager / journalist / editor / work in communications
Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to improve overall communication effectiveness?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to improve overall communication effectiveness?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario H: I work in e-commerce
Do you struggle with finding a way to imrpove the strategy to boost e-commerce sales?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to improve the strategy to boost e-commerce sales?
No
Would you like to invest the time you have right now to improve the skills to achieve your goals?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to enhance the ability to craft engaging messages and manage communication effectively?
No
Would you like to invest the time you have right now to improve the skills to achieve your goals?
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Scenario K: I’m a content creator / blogger / influencer
Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to become one of the best specialists in the digital marketing field. Additionally, if you purchase our gold package, you will receive templates and checklists that can help you to double-check with the industry high standards.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
No
Would you like to boost your content performance in general? By investing the time into improvement of the copywriting skills.
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a way to improve the skills in creating engaging blog posts, articles, and social media content that resonates with your audience?
No
Would you like to boost your content performance in general? By investing the time into improvement of the copywriting skills.
No
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Objections
Objection: "I already enrolled into another course."
Response: "I completely understand. Are you satisfied with the services they provide?"
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If the customer mentions they are using another course, in 99% of cases, you will get a 10 out of 10. Simply ask: "Are you satisfied with the services they provide?" The answer will likely be "yes." Then, ask what specifically they are satisfied with. If they provide details, tailor your argument based on what they shared. Let them know that we offer everything they have, but better and at a lower cost. If they don't provide more information, focus on the default strengths of our product. |
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
Objection: "I am not interested."
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on ---------------------------------------------------------------------
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
Objection: "I am not interested."
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
...
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
I got you, thanks, I will think about and call you back/buy on website.
They will not, so you need to keep talking, give them more details, features.
No, I didn't search for course/ I don't know anything about this/I don't need anything
And you hear that he is about to hang up. This way you need to skip introduction, meeting, detailed offers etc. You just need to say quickly you best offer with most powerful hook like: "we got "NAME of feature" for "PRICE of feature"". You'll probably lose customer, but sometimes they continue dialogue. you can even lie a bit to pay attention
FAQ
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You will immediately receive an email with instructions on how to start the course and access links. |
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Access to the course is provided by the educational platform. It is accessible from mobile and desktop. You will have a personal account where you will track your progress along the curriculum and review the materials at any time. |
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The material is presented in the video lectures. You will be able to review each lecture’s material in slides. If you purchase the Gold or Platinum package you will receive access to the additional materials: a bonus after each chapter, a portfolio template, individual consultations, and the opportunity to complete a final project. Also, each student has access to the community of graduates. |
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Each student will have access to video lectures and slides. There is a quiz after each chapter. If you purchase gold and platinum packages, you will receive bonus materials on each chapter, a portfolio template, and an individual consultation with our experts. |
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The course is designed to be completed at your own pace. You will be required to spend around XX hours to complete the lectures and tests. |
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Answer: No, there are no prerequisites. Our course is suitable for beginners as well as those with some experience in writing. The only thing you need is access to a laptop/mobile and your time to learn! |
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Answer: The course covers a wide range of topics including copywriting fundamentals, persuasive writing techniques, SEO copywriting, content strategy, and more. You can check the curriculum here (Kenya / Nigeria / South Africa) |
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Answer: Yes, upon successful completion of the course, you will receive a certificate that you can showcase on your resume or LinkedIn profile. |
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Answer: Absolutely! You'll have access to our dedicated support team who will assist you with any questions or challenges you may encounter during the course. |
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Answer: Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever you need. |
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Answer: Our course stands out for its comprehensive curriculum, practical assignments, personalized feedback, and industry-relevant insights from experienced copywriters. |
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Answer: Certainly! We have a collection of testimonials from satisfied students who have seen significant improvements in their writing skills and career prospects after completing the course. |
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Answer: It's simple! Click on “Enroll Now” button -> Fill the necessary details to make the payment -> Get all the course materials to prepare for the training -> Join the training platform via email link |
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If you successfully pass the final test, you will receive a certificate, open for sharing in your CV and LinkedIn account. Gold and Platinum package students will have an opportunity to complete a final project with individual feedback from our experts and will receive a Gold Certificate. |
...
| title | How do I contact support? |
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...
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
...
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
...
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on premium package, it’s the best time to buy it!
I got you, thanks, I will think about and call you back/buy on website.
They will not, so you need to keep talking, give them more details, features.
No, I didn't search for course/ I don't know anything about this/I don't need anything
And you hear that he is about to hang up. This way you need to skip introduction, meeting, detailed offers etc. You just need to say quickly you best offer with most powerful hook like: "we got "NAME of feature" for "PRICE of feature"". You'll probably lose customer, but sometimes they continue dialogue. you can even lie a bit to pay attention
...
Call to action
Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.