Buzzstream is an outreach and link-building software that allows you to easily find and manage contacts, organize your outreach campaigns, and measure your success. It’s designed for digital marketers, SEO professionals, and PR specialists who want to simplify their outreach efforts and achieve better results.
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Contact management
Email outreach
Link building
Campaign tracking
Team collaboration
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Log in to the Platform
We have 2 accounts with one of the following login information:
# | The first account (owned by C.) | The second account (general) |
|---|---|---|
pr.team@tuko.co.ke | ||
password | jfd.auw@VAG6mqt-dap |
Overview of Main Buttons and Functions
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In the high left corner, you can find the name of the media project. If you want to choose the other project (Legit.ng, TUKO.co.ke, or YEN.com.gh), click the name and choose the one you need.
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Building Your Outreach List
Legit.ng’s outreach list: https://app.buzzstream.com/project/phase/Opportunities/view/617182/project/568926/wicket:pageMapName/wicket-2
TUKO.co.ke’s outreach list: https://app.buzzstream.com/project/project/567940/phase/Opportunities/view/media/wicket:pageMapName/wicket-2
Briefly News’s outreach list: https://app.buzzstream.com/project/project/568976/phase/Opportunities/view/media/wicket:pageMapName/wicket-2
YEN.com.gh’s outreach list: https://app.buzzstream.com/project/project/568978/phase/Opportunities/view/media/wicket:pageMapName/wicket-2
Finding Influencers and Bloggers
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This is an extra (fourth) method to complement your Outreach List. First, you need to upload this extension to your Google Chrome. Go to Settings, choose the Chrome Extension option, and install BuzzMarker for Chrome or upload it by the link: https://chromewebstore.google.com/detail/buzzstream-buzzmarker/difjajjajoeppdgbcbbhbdblblmkcbhp .
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Now, let’s complement our media list by hand.
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Organizing Contacts with Tags. Tags are a powerful way to organize your contacts in BuzzStream. Create tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.
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4. Add needed columns:
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Now, you can filter and organize the list according to the chosen tag:
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Setting Up Contact Details. Ensure that each contact’s details are accurate and up-to-date. Include information such as email addresses, social media profiles, and notes on previous interactions. Detailed contact information helps you personalize your outreach and build stronger relationships.
Organizing Contacts with Tags
Tags are a powerful way to organize your contacts in BuzzStream. Create tags based on categories such as industry, relationship status, or campaign type. This allows you to filter and sort your contacts quickly, making it easier to manage large outreach lists.
Add needed columns:
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Filter and organize the list according to the chosen criteria:
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How to Choose Tags and Create New Ones
Among all these tags, there's a tag named 'Tags', which we will use to mark the purpose we can pitch this media or journalist with.
TAGS to use for media outlets: | TAGS to use for journalists: |
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You can add a tag for people, Link Partners, or Media Outlets in three places:
Contact Detail Page
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Edit Menu
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BuzzMarker
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Pitching
We will start with the Outreach List tab. Here it’s important to keep track of the Relationship Status column.
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After that, Buzzstream will suggest you choose Sequences that you have created before or that you can create at the moment. Sequences are different variants of pitch you want to try to make A/B testing of to see what subject line or pitch itself works better.
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The sequences tab is where you can save all the pitches that you’re gonna use for different informational occasions.
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Later, you will be able to see the number of pitches sent, and the percentage of opens, clicks, and replies for each sequence.
How to
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Create an
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As mentioned before, you need to create a sequence either beforehand or right before the pitch being is sent.
As you create your sequence, you will notice that on the right-hand side, there are Dynamic Fields, such as the [Greeting] field or [First Name] that you can add to the body of your sequence (email) and it will automatically personalize with details from my contact.
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With the ability to track opens, clicks, and replies, you can see the success of your outreach campaigns in real-time, and adjust your approach accordingly.
How to
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Set up follow-up letters
By clicking “+” in the right corner of your letter, you will see the extra space beneath to create a follow-up letter. There it will be possible to choose whether you want it to be sent automatically after a certain time or you want to be reminded to do it by hand in a couple of days.
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Plan your followups according to the 3-3-7 formula:
1st follow-up in 3 days
2d follow-up in another 3 days
3d follow-up in 7 days
As the email is and followups are ready, you can start outreach by personalizing each email for the contacts from your list.
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