Editing videos and shorts for YouTube can be creative and diverse, and it's essential to consider several key points that will help you create interesting and appealing content, engaging viewers to watch until the end!
Let's get started🤓
Planning:
First and foremost, plan the content of your video. Define the theme, message, story, or idea you want to convey to your viewers. Create a script or shortlist to have a visual representation of how your video will look. A short video should have a structure.
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📌 For example,a story without a hook in the short video's beginning:
"My name is Nivela, I'm 38 years old, and I thought for a long time about how to start my own business. Then I realized I don't have enough money to continue it. And the question arose, what to do next?"
❌ At this moment (the first 3 seconds), the viewer might not reach the main idea of the video - the hook, which is about how the hero managed to find money to start the business.
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✅ At this moment, the viewer knows the topic that potentially interests them because at the beginning of the video, there's a problem (the first 3 seconds), and it sounds like: "At first, I started a business, then I realized I don't have enough money..." and the viewer is potentially curious about how the hero managed to solve this problem.
| Warning |
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Never start your shorts with an intro screen; you're already losing your viewer. https://www.youtube.com/watch?v=nGBQWboPi3w |
| Tip |
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Here are a few rules for building a hook: |
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Composition:
During the editing of short videos, it is essential to consider important aspects
Video Format:
YouTube Shorts must always be published in an aspect ratio of 9:16.
So, make sure your titles also match this format.
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| Note |
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This ensures that the audience can maintain focus on the person and their expressions, making the video more engaging and impactful. Proper framing and composition play a significant role in maintaining the viewer's attention and conveying the intended message effectively. |
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Dynamic Editing:
It is advisable to use non-static and continuous imagery (adding moving B-roll or animated photos on the screen) to give the frame dynamism. If there is a conversation between people, consider their facial expressions and emotions they convey. Switching to moments of the person listening can add variety to the process.
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Titles:
Titles are a great tool to make your video more dynamic and engaging. Titles serve several functions:
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Font Size:
Ensure that the font size of the titles is large enough to be clearly visible on a mobile device screen. Typically, an optimal font size is around 30-40 points.
Contrast:
Make sure that the titles have sufficient contrast with the background to be easily readable. Use bright text on a dark background or dark text on a light background.
Duration:
Try not to overload the video with lengthy titles. Short titles that appear on the screen for a few seconds are usually more effective.
Logo:
Place your logo or watermark on the video, but keep it subtle so it doesn't interfere with the content. It's best to position the logo in the top or bottom corner of the screen.
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