Guide for content strategist
- Nina Romashchenko
This course helps to onboard new Content Strategists who are about to join one of the SEO Content Teams at Legit, Genesis.
The course covers the following topics:
Structure and roles of SEO Content Teams;
Personal duties and KPIs;
Code of conduct for Team members;
Tools used for work;
Workflows that regulate the day-to-day work;
Other policies related to Team functioning;
Writing workflows and basic content requirements.
The course will be useful to Content Strategists and other Team members who work with Editors and Writers daily.
For any clarifications or suggestions, contact the Head of SEO or the Content Manager.
What do we expect from you?
Expectations
As a Content Strategist, you are expected to produce content ideas following all content requirements of the project. You should understand the advanced concepts of SEO and web content production, be proficient in on-page SEO optimization and have a good command of the English language. Simply speaking, an SEO content strategist on our team must know what to write and how to find keywords that can ensure top positions.
Duties
Create SEO content strategy (look for new evergreen topics for our websites, including keyword research, task descriptions and proper page titles)
Assign tasks and set deadlines for the SEO writers (hurrying them to submit the text on time, reassigning tasks that are 72 hours late);
Regularly review existing tasks and send for optimization (update) existing content to ensure it remains relevant and continues to rank well in search engines;
Assess OPS score and present ranking table to the team on Monday;
Share feedback on the overall performance of the writers (monthly);
Sending Monday reports (Slack), and ranking tables;
Generate quarterly reports on content project status and key performance metrics: present content strategies, plans, and recommendations to the Content Manager;
Use tools to track and analyze the performance of content and apply changes to the Content Plan based on the results:
Google Trends/Buzzsumo daily to search for trends;
Ahrefs and Chrome Extensions for keyword research;
IO Analytics, Search Console and Google Analytics 4 weekly for analysis and planning.
Ensure all-round consistency and maintain high quality according to in-house guidelines and Google Policies;
Stay up-to-date with SEO trends, and algorithm updates, and regularly research and analyze emerging trends and technologies in content marketing;
Take part in the quarterly activities planning (workshops and training ideas and plans);
Suggest innovations and new approaches to content writing/strategy.
KPIs
Ensuring timely publication of the required number of articles (within the budget limits);
Achieving monthly traffic goals;
Ensuring constant traffic growth.
Foreword for Content Strategist
In simplest terms, the practice of writing SEO content for our websites involves creating articles that help our readers answer their questions and at the same time attract a lot of visitors from search engines, e.g. Google.
Before we write anything, we need to understand what people want to read, analyze current competitors and consider ways we can outperform them. The following sections describe how we look for keywords to rank for, and how we create tasks and plan their production.
Our goal is not simply to rank in search engines. Rankings are important, yes. They drive traffic, after all, which is our primary concern. Our goal is to connect the dots between our audiences’ problems and the solutions our content provides. The secret to getting traffic is understanding the searcher’s intent behind targeted keywords and creating stuff that delivers the “wow!” moment for your reader.
Workshops
Content Strategy 1.0 workshop
Content Strategy 2.0 workshop
Content Strategy 3.0 workshop
Content Strategy 4.0 - SGE & Gemini