Introduction
Hello [Prospect's Name], this is [Your Name] from Legit / Tuko - the №1 online news and entertainment platform in Nigeria / Kenya. I hope you're doing well today. I wanted to reach out because I noticed your interest in our copywriting course and thought I could provide you with some more information. Is now a good time to talk?
Product Pitch
Our course provides comprehensive training on copywriting techniques, including crafting compelling messages, optimizing for SEO, and engaging with your target audience effectively. By honing these skills, you'll be able to create content that resonates with your audience and drives desired actions, ultimately boosting your marketing efforts and business growth.
Could you please tell me what is your occupation at the moment?
Pain points
Do I understand correctly, that now you might use …
Choose the TA from the table and describe the benefits
Target audience | Needs | |
Switchers | Find a stable job that is required | |
Maternity leave | Find a stable income even if it’s not high, use free time to develop new skills that can bring you money and job afterwards | |
Students/graduates | Practical skills to enter the competitive job market, particularly in advertising, marketing, or content creation roles, including practical skills and a portfolio that can make them stand out to potential employers. | |
Freelancers | Skill development to offer copywriting services to clients, build a strong portfolio, and compete effectively in the freelance market. | |
Marketing specialists | Advanced copywriting skills to enhance their marketing strategies, create compelling content, and improve overall communication effectiveness. | |
Communication and PR | Specialized copywriting training to enhance their ability to craft engaging messages and manage communication effectively for their organizations. | |
E-commerce specialists | Copywriting skills tailored to online platforms, product descriptions, and digital marketing strategies to boost e-commerce sales. | |
Content creators and bloggers | Copywriting expertise to create engaging blog posts, articles, and social media content that resonate with a local audience. | |
If not, ask about the main struggle / need.
That's a common challenge many of our clients face. Our course is designed to address exactly that. We provide hands-on exercises and personalized feedback to help you master the art of persuasive writing. Additionally, our instructors are experts in the field and can offer valuable insights to improve the quality of your content.
Objections
Objection: "I already enrolled into another course."
Response: "I completely understand. Many of our clients come to us after exploring other options. How would you rate your current vendor most of the time, on a scale of 1 to 10? If less then 10: What sets us apart is our comprehensive approach to copywriting, which includes personalized feedback and hands-on exercises. Would you be interested in learning more about how our course can specifically address your needs and become the one that gets 10/10?"
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit and I see that they are selling it."
Response: "Could you please tell me what is the reason? We’ve resolved this issue, you can see that Tuko/Legit has won multiple awards and their team members are recognized by trustworthy sources and organizations. Would you like me to send the sources that confirm it and the reviews of other users over?"
Objection: "I am not interested."
Response: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on premium package, it’s the best time to buy it!
FAQ
Call to action
Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.