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Introduction
Hello [Prospect's Name], this is [Your Name] from Legit / Tuko - the №1 online news and entertainment platform in Nigeria / Kenya. I hope you're doing well today. I wanted to reach out because you registered for our copywriting course. Is now a good time to talk?
Product Pitch
Legit/TUKO course provides training on copywriting techniques, you will learn every format of online copywriting: social media, emails, product pages, websites and others. It includes practical techniques for compelling messages, SEO optimizing, and engaging with your target audience. After completing the course, you'll be able to create content that the audience likes and drives desired actions, boosting marketing and business growth. The course was created by our professionals with years of experience and journalistic awards.
Could you please tell me what is your occupation at the moment?
About the company (Who created the course)
Legit.ng - more information here
Number one digital publisher by audience in Nigeria
12 years on the market
10M monthly users on the website
10M social media followers
13 journalistic awards
50 journalists in the team
TUKO.co.ke - more information here
Number one digital publisher by audience in Kenya
9 years on the market
8M monthly users on the website
6M social media followers
1M YouTube subscribers
7 journalistic awards
30 journalists in the team
Pain points
Do I understand correctly, that now you might use …
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Choose the TA from the table and describe the benefits |
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Target audience
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Needs
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Switchers
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Find a stable job that is required
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Maternity leave
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Find a stable income even if it’s not high, use free time to develop new skills that can bring you money and job afterwards
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Students/graduates
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Practical skills to enter the competitive job market, particularly in advertising, marketing, or content creation roles, including practical skills and a portfolio that can make them stand out to potential employers.
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Freelancers
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Skill development to offer copywriting services to clients, build a strong portfolio, and compete effectively in the freelance market.
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Marketing specialists
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Advanced copywriting skills to enhance their marketing strategies, create compelling content, and improve overall communication effectiveness.
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Communication and PR
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Specialized copywriting training to enhance their ability to craft engaging messages and manage communication effectively for their organizations.
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E-commerce specialists
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Copywriting skills tailored to online platforms, product descriptions, and digital marketing strategies to boost e-commerce sales.
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Content creators and bloggers
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Copywriting expertise to create engaging blog posts, articles, and social media content that resonate with a local audience.
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If not, ask about the main struggle / need. |
That's a common challenge many of our clients face. Our course is designed to address exactly that. We provide hands-on exercises and personalized feedback to help you master the art of persuasive writing. Additionally, our instructors are experts in the field and can offer valuable insights to improve the quality of your content.
Objections
Objection: "I already enrolled into another course."
Response: "I completely understand. Many of our clients come to us after exploring other options. How would you rate your current vendor most of the time, on a scale of 1 to 10? If less then 10: What sets us apart is our comprehensive approach to copywriting, which includes personalized feedback and hands-on exercises. Would you be interested in learning more about how our course can specifically address your needs and become the one that gets 10/10?"
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit and I see that they are selling it."
Response: "Could you please tell me what is the reason? We’ve resolved this issue, you can see that Tuko/Legit has won multiple awards and their team members are recognized by trustworthy sources and organizations. Would you like me to send the sources that confirm it and the reviews of other users over?"
Objection: "I am not interested."
Response: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on premium package, it’s the best time to buy it!
FAQ
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You will immediately receive an email with instructions on how to start the course and access links. |
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Access to the course is provided by the educational platform. It is accessible from mobile and desktop. You will have a personal account where you will track your progress along the curriculum and review the materials at any time. |
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The material is presented in the video lectures. You will be able to review each lecture’s material in slides. If you purchase the Gold or Platinum package you will receive access to the additional materials: a bonus after each chapter, a portfolio template, individual consultations, and the opportunity to complete a final project. Also, each student has access to the community of graduates. |
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Each student will have access to video lectures and slides. There is a quiz after each chapter. If you purchase gold and platinum packages, you will receive bonus materials on each chapter, a portfolio template, and an individual consultation with our experts. |
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The course is designed to be completed at your own pace. You will be required to spend around XX hours to complete the lectures and tests. |
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Answer: No, there are no prerequisites. Our course is suitable for beginners as well as those with some experience in writing. The only thing you need is access to a laptop/mobile and your time to learn! |
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Answer: The course covers a wide range of topics including copywriting fundamentals, persuasive writing techniques, SEO copywriting, content strategy, and more. You can check the curriculum here (Kenya / Nigeria) |
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Answer: Yes, upon successful completion of the course, you will receive a certificate that you can showcase on your resume or LinkedIn profile. |
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Answer: Absolutely! You'll have access to our dedicated support team who will assist you with any questions or challenges you may encounter during the course. |
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Answer: Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever you need. |
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Answer: Our course stands out for its comprehensive curriculum, practical assignments, personalized feedback, and industry-relevant insights from experienced copywriters. |
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Answer: Certainly! We have a collection of testimonials from satisfied students who have seen significant improvements in their writing skills and career prospects after completing the course. |
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Answer: It's simple! Click on “Enroll Now” button -> Fill the necessary details to make the payment -> Get all the course materials to prepare for the training -> Join the training platform via email link |
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If you successfully pass the final test, you will receive a certificate, open for sharing in your CV and LinkedIn account. Gold and Platinum package students will have an opportunity to complete a final project with individual feedback from our experts and will receive a Gold Certificate. |
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On the number XXX in WhatsApp or by email: |
A successful product pitch depends on making your offer feel relevant and valuable to the person you’re speaking to. When you tailor your pitch based on the customer’s occupation, it shows you’ve taken the time to understand their needs, challenges, and goals.
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If the person rejected the offer twice, we stop pushing & use “emphatic formula” to show care & support:
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Introduction
“Hello [Prospect's Name], this is [Your Name] from Legit / Tuko / Briefly - the №1 online news and entertainment platform in Nigeria / Kenya / South Africa.”
Customer’s greetings
“I wanted to reach out because I noticed your interest in our copywriting course and I’m calling to provide you with more details and benefits that our course can give.”
Scenario 1: no, I’m busy right now
“No worries. I have an offer for you, when can I call back/text?” [call/text back at agreed time]
Scenario 2: no, I’m not interested
“I completely understand! May I ask what led to your decision? It’s always helpful for us to understand and improve. Plus, I promise to be brief if you’d like to hear what we offer! [If they refuse, share free material via email to show care & support]”
Scenario 3: [the customer is not saying anything, proceed with the pitch]
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Product Pitch
Every occupation (or life stage) comes with unique challenges.
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Start with “From the survey, I can see that you are currently… [occupation answer from the survey]”
Continue with: I can also see that your biggest challenge is [check the survey], is that correct?” and work around their pain points and motivation:
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Part-time / Freelancers
Acknowledges their situation:
“I totally get it—being a freelancer can be challenging with irregular income. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I hear you, and that’s something many of our students faced before. Our course focuses on practical copywriting skills that help you attract high-paying clients. It’s currently discounted by 75%, so it’s just 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—freelancing can be unpredictable, and it’s tough to invest when money is tight. Is it the cost that’s the issue, or are you unsure if the course will really help you land clients?”
Offers a brief explanation of your value:
“I totally get the hesitation. But consider this: Many of our students who were in the same position have gone on to land clients earning 800 000 naira per month, sometimes after just a few weeks of completing the course. The price for a course (32 000 naira) is often less than what copywriters charge for their first project. Plus, you’ll learn strategies to attract international clients who are ready to pay premium rates, which could quickly make this investment worthwhile. And, with our refund option after three sessions, you can start risk-free.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I understand, and I really appreciate you taking the time to talk. I’d love to send you a free guide on how to attract clients and build a portfolio that stands out. Would you like me to send that to you via WhatsApp or email?”
...
Full-time employees
Acknowledges their situation:
“From the survey, I can see that you are currently have a full-time job. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I completely understand. That’s something many of our clients face. Our copywriting course is designed to help you upskill in a way that’s manageable even with a full-time job. It’s currently 75% off, so it’s just 32 000 naira. Many of our students have been able to leverage the skills they learned to get promotions, raise their earnings, or explore side hustle! Plus, if you’re unsure after the first three sessions, we offer a full refund. You can try it risk-free!”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I get it—balancing work, life, and learning new skills can be tough. Is it the time commitment, or are you unsure if the course will give you the career boost you’re looking for?”
Offers a brief explanation of your value:
“I totally understand. Most of our students are satisfied, they earned back their investment with their very first project! And remember, if after the first three sessions you feel it’s not right for you, we’ll refund you fully. You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients or finally get that promotion.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I appreciate your time, and I know how hard it can be to make room for extra learning. I’d be happy to send you a free guide on how to start applying copywriting skills to advance in your career. Would you like it by email or WhatsApp?”
...
Students
Acknowledges their situation:
“I totally understand how challenging it can be to juggle studies with figuring out your career path. I can also see that your biggest challenge is [check the survey], is that correct?”.
Client: [answers]
Acknowledges that and proceeds with a pitch:
“Thanks for sharing. That’s a challenge many students face. Our course is tailored for beginners and offers practical, job-ready skills to help you stand out in the competitive job market. Right now, it's discounted by 75%, so it's just 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand. Is it the cost that’s holding you back, or are you unsure whether the course will provide the practical skills you're looking for?”
Offers a brief explanation of your value:
“I totally get it. But think of this as an investment in your future. Many of our students, even those still studying, have been able to make back their course cost with their first few clients, sometimes within weeks of completing the course. You’ll have the skills to land remote work and start earning in a field that offers incredible earning potential—800 000 naira per month is a start for many of our graduates! And remember, if you're not satisfied after the first three sessions, we’ll refund you fully—risk-free!”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I understand that it’s a big decision, and I appreciate you taking the time to talk with me. I’d be happy to send you a free guide on how you can start applying copywriting skills even while still in school. Would you like it by email or WhatsApp?”
...
Unemployed/Switchers
Acknowledges their situation:
“I’m really sorry to hear that—it’s tough to be in a transition period like this. Is it mostly about finding something stable right now, or are you exploring new career paths?”
Client: [answers]
Acknowledges that and proceeds with a pitch:
“I see. Thank you for sharing. That's a common challenge many of our clients face. The course is currently discounted by 75%, so it’s just 32 000 naira. Many of our students who started in similar situations were able to land their first client within weeks of completing the course, making their money back almost immediately. And if you're unsure after the first three sessions, we offer a full refund—you only pay if you find value in the course!“
Client: [Rejection 1].
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—it can be hard to spend money when you do not have a stable job. Is it the upfront cost, or are you worried about whether it’s worth the investment?”
Offers a brief explanation of your value:
“I understand that [switching careers or starting fresh] can feel risky, but consider this as an investment in yourself. The average copywriter earns 800 000 naira per month, and with our course costing just 32 000 naira, many of our students make that back with their very first client! Plus, we equip you with tools (portfolio & proposal templates, checklists) to land international clients, allowing you to work remotely from anywhere and find stability $ currency. And remember, if you're not satisfied after the first three sessions, we’ll refund you in full.”
Client: [Rejection 2].
Shares free material via email to show care & support:
“I understand budget constraints can be challenging. Thank you for your time. I’d also love to send you a free guide via WhatsApp/email with tips to help you stand out to potential clients or employers.”
...
Objections
Objection: "I already enrolled into another course."
Asks to share feedback
“That’s great to hear! It’s awesome that you’re already working on learning new skills. How has your current course been going for you? / Is there a specific area where you feel your current course isn’t meeting your needs?”
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If the customer mentions they are using another course, they say they like it in 99% of cases. Simply ask: "Are you satisfied with the services they provide?" The answer will likely be "yes." Then, ask what specifically they are satisfied with. If they provide details, tailor your argument based on what they shared. Let them know that we offer everything they have, but better and at a lower cost. If they don't provide more information, focus on the default strengths of our product. |
Acknowledges that and proceeds with a pitch:
“Thanks for sharing! [Address their concerns if there are any - I understand how frustrating that can be] Many of our students were also enrolled in other courses before they found us. Our course focuses on practical, hands-on learning that helps you land clients fast. It’s currently 75% off, so it’s just 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & pitches:
“I understand—it can be tough to take on more when you're already in a course. Our course is different because we focus on actionable skills that get you hired with portfolio/proposal templates. Plus, we teach strategies to help you land clients, which has helped many of our beginner-students earn 800 000 naira per month within weeks. And remember, if you're not satisfied after the first three sessions, we’ll refund you in full. You have nothing to lose.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I completely understand, and I really appreciate you taking the time to talk. Would you be open to a free guide on how to make your current learning more actionable and start landing clients? I’d be happy to send it over via WhatsApp or email.”
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If everything goes smoothly, the client is not annoyed/frustrated, find out the name of the competitor's course/company. |
Objection: “I’m on maternity leave”
Acknowledges their situation:
“I completely understand—maternity leave is such an important and busy time. Balancing everything can feel overwhelming. Are you looking for flexible ways to learn or maybe earn some income while staying home with your little one?”
Client: [answers]
Proceeds with the pitch:
“Thank you for sharing. That’s a common concern for many of our students on maternity leave. Our course is designed to fit around your schedule—it’s completely flexible and self-paced, so you can learn whenever you have free time. Most of our students in similar situations earned back their investment with their very first client! You’re not just learning; you’re investing in a practical skill that allows you to earn money remotely, even while staying home. Plus, the course is currently discounted by 75%, so it’s only 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. ”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—it’s not easy to think about taking on something new during maternity leave. Is it the upfront cost, or are you worried about balancing this with your time at home?”
Client: [answers]
Offers a brief explanation of value:
“I get it, and I respect how important your time is right now. Let me explain why this course is worth it: Most of our students find the skills they learn pay off almost immediately—they earn back their investment with their very first project. You’ll learn how to find international clients, which means you can earn in dollars or other currencies without needing to leave your home. And remember, if after the first three sessions you feel it’s not right for you, we’ll refund you fully. You have nothing to lose”
Client: [Rejection 2]
“I completely understand. Maternity leave is a unique time, and I want to support you however I can. If it helps, I’d love to send you a free guide with tips on how to get started in copywriting and land your first clients when you’re ready.”
...
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
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Negotiations
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 75% discount on the standard package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 75% discount on the standard package, it’s the best time to buy it! If you are looking to buy more than 5-7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 75% discount on the standard package, so it’s the best time to buy it!
...
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 75% discount on the standard package. [If it’s still too much for them, what kind of budget they have. If it’s less than 20$, then politely refuse, if it’s more, provide additional discount.
I got you, thanks, I will think about and call you back/buy on website.
[They will not, so you need to keep talking, give them more details, features]
No, I didn't search for course/ I don't know anything about this/I don't need anything
And you hear that he is about to hang up. This way you need to skip introduction, meeting, detailed offers etc. You just need to say quickly you best offer with most powerful hook like: "we got "NAME of feature" for "PRICE of feature"". You'll probably lose customer, but sometimes they continue dialogue.
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Call to action
Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.
Materials
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