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What to include in your weekly report?
IR for Facebook picture posts for last week
Total interactions for Facebook picture posts posts for last week
Top-3 overperforming Facebook picture posts for last week
Top-3 underperforming Facebook picture posts for last week
IR for Instagram for last week
Total number of Instagram followers
Total number of Twitter followers
Total number of Telegram followers
How many UGC have you got last week
What are your plans for the next week
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Content review
Document for content review: https://docs.google.com/spreadsheets/d/1e7xpHim03MxgqRg0LBKo1J5ImRmGjNsSXpP-fzyQit0/edit?usp=sharing
For quarterly content review, we check around 50-60 overperforming posts for the last 3 months.
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We analyze them and group them by type (topic).
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Also, check 50-60 underperforming posts. Analyze them and group them by type (topic). Provide an explanation for each post/group of posts – why do you think they didn’t work.
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Do not include in your report promo posts (from the marketing team). They don’t show how our strategy performs.
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When you made a list of topics that don’t perform well, make sure we don’t publish posts like that on our pages repetitively. If it doesn’t work = it shouldn’t appear on the page. |
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