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Using a brand style guide for social media platforms like Facebook and YouTube is crucial, especially for a video content production company. Here are a few reasons why: |
Enhances Brand Recognition: A specific brand style creates visual consistency across all content. This helps viewers easily recognize your brand amidst a sea of content.
Professional Appearance: Employing a consistent style across all materials presents a professional and meticulous brand image. This boosts viewers' trust and can lead to audience growth.
Shapes Brand Identity: A unified brand style reflects your company's values, distinctiveness, and unique style. This helps you stand out from competitors and establish your own identity.
Streamlines Content Creation: Integrating the brand style into video content production provides specific guidelines for visual elements like colors, fonts, logos, etc. This makes content creation more organized and efficient.
Maintains Tone: A consistent style helps maintain a consistent tone and style throughout your video content, which is vital for preserving your company's image.
Link to Brand Book
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One style for editing reels
Reel Aspect Ratio: 9:16 - Full utilization of the phone screen
Font Size: The optimal font size is approximately 30 points. The frame should display 2-3 words that change, avoiding the use of too much text at once.
Contrast: Motion captions should have the coloring of the TUKO logo with a white border
Logo: We position the logo in the upper right corner of the video
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At the beginning of the video: for the first 3 seconds, we insert the title of the video. After 3 seconds, we remove it. The font for the title card is Helvetica Neue. White letters on a green background - the color can be found in the brand book.
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One style for editing videos
For the video style on the TUKO channel, we are using new title cards available at the following link:
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For the introduction of hosts and guests: Use the title card at 00:24 (which can be downloaded using the provided link) with the addition of TUKO channel colors (red color).
Theme: At the beginning of the video, after the introductory intro and against a blurred video background, display the video's theme and then transition to the start of the show. For this purpose, we will use the title card at 00:17 (which can be downloaded using the provided link) with the addition of TUKO channel colors (red color).
Subscribe Button: Use it at the center of the frame at the bottom of the video. The first appearance will be at the beginning of the video, the second appearance in the middle of the video, and the third appearance near the end of the video. You can download this title card at 00:39 (using the provided link) with the addition of TUKO channel colors (red color).
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Additional Information (contact phone, social media): Use the title card at 00:53 (using the provided link) with the addition of TUKO channel colors (red color).
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