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If the person rejected the offer twice, we stop pushing & use “emphatic formula” to show care & support:
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Introduction
“Hello [Prospect's Name], this is [Your Name] from Legit / Tuko / Briefly - the №1 online news and entertainment platform in Nigeria / Kenya / South Africa.”
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Scenario 3: [the customer is not saying anything, proceed with the pitch]
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Product Pitch
Every occupation (or life stage) comes with unique challenges.
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Part-time / Freelancers
Acknowledges their situation:
“I totally get it—being a freelancer can be challenging with irregular income. I can also see that your biggest challenge is [check the survey], is that correct?”.
...
Acknowledges that and proceeds with a pitch:
“I hear you, and that’s something many of our students faced before. Our course focuses on practical copywriting skills that help you attract high-paying clients. It’s currently discounted by 75%, so it’s just 31 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
...
Offers a brief explanation of your value:
“I totally get the hesitation. But consider this: Many of our students who were in the same position have gone on to land clients earning 800 000 naira per month, sometimes after just a few weeks of completing the course. The price for a course (31 32 000 naira) is often less than what copywriters charge for their first project. Plus, you’ll learn strategies to attract international clients who are ready to pay premium rates, which could quickly make this investment worthwhile. And, with our refund option after three sessions, you can start risk-free.”
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Shares free material via email to show care & support:
“I understand, and I really appreciate you taking the time to talk. I’d love to send you a free guide on how to attract clients and build a portfolio that stands out. Would you like me to send that to you via WhatsApp or email?”
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Full-time employees
Acknowledges their situation:
“From the survey, I can see that you are currently have a full-time job. I can also see that your biggest challenge is [check the survey], is that correct?”.
...
Acknowledges that and proceeds with a pitch:
“I completely understand. That’s something many of our clients face. Our copywriting course is designed to help you upskill in a way that’s manageable even with a full-time job. It’s currently 75% off, so it’s just 31 32 000 naira. Many of our students have been able to leverage the skills they learned to get promotions, raise their earnings, or explore side hustle! Plus, if you’re unsure after the first three sessions, we offer a full refund. You can try it risk-free!”
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Shares free material via email to show care & support:
“I appreciate your time, and I know how hard it can be to make room for extra learning. I’d be happy to send you a free guide on how to start applying copywriting skills to advance in your career. Would you like it by email or WhatsApp?”
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Students
Acknowledges their situation:
“I totally understand how challenging it can be to juggle studies with figuring out your career path. I can also see that your biggest challenge is [check the survey], is that correct?”.
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Acknowledges that and proceeds with a pitch:
“Thanks for sharing. That’s a challenge many students face. Our course is tailored for beginners and offers practical, job-ready skills to help you stand out in the competitive job market. Right now, it's discounted by 75%, so it's just 31 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
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Shares free material via email to show care & support:
“I understand that it’s a big decision, and I appreciate you taking the time to talk with me. I’d be happy to send you a free guide on how you can start applying copywriting skills even while still in school. Would you like it by email or WhatsApp?”
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Unemployed/Switchers
Acknowledges their situation:
“I’m really sorry to hear that—it’s tough to be in a transition period like this. Is it mostly about finding something stable right now, or are you exploring new career paths?”
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“I see. Thank you for sharing. That's a common challenge many of our clients face. The course is currently discounted by 75%, so it’s just 31 32 000 naira. Many of our students who started in similar situations were able to land their first client within weeks of completing the course, making their money back almost immediately. And if you're unsure after the first three sessions, we offer a full refund—you only pay if you find value in the course!“
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“I understand budget constraints can be challenging. Thank you for your time. I’d also love to send you a free guide via WhatsApp/email with tips to help you stand out to potential clients or employers.”
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Objections
Objection: "I already enrolled into another course."
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Asks to share feedback
“That’s great to hear! It’s awesome that you’re already working on learning new skills. How has your current course been going for you? / Is there a specific area where you feel your current course isn’t meeting your needs?”
| Info |
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If the customer mentions they are using another course, they say they like it in 99% of cases, you will get a 10 out of 10. Simply ask: "Are you satisfied with the services they provide?" The answer will likely be "yes." Then, ask what specifically they are satisfied with. If they provide details, tailor your argument based on what they shared. Let them know that we offer everything they have, but better and at a lower cost. If they don't provide more information, focus on the default strengths of our product. |
Already enrolled in similar courses
Client: [says they have already enrolled]
“That’s great to hear! It’s awesome that you’re already working on learning new skills. How has your current course been going for you?”
Client: [answers]
Acknowledges that and proceeds with a pitch:
“Thanks for sharing! [Address their Acknowledges that and proceeds with a pitch:
“Thanks for sharing! [Address their concerns if there are any - I understand how frustrating that can be] Many of our students were also enrolled in other courses before they found us. Our course focuses on practical, hands-on learning that helps you land clients fast. It’s currently 75% off, so it’s just 31 000 naira, and many students say it’s what helped them start earning quickly after completing the course.32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. Most of our students are satisfied—they earned back their investment with their very first project! You have nothing to lose, as these skills also allow you to earn money from your own country while working with international clients.”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objectionspitches:
“I understand—it can be tough to take on more when you're already in a course. Is there a specific area where you feel your current course isn’t meeting your needs?”Offers a brief explanation of your value:
“Our course is different because Our course is different because we focus on actionable skills that get you hired . You’ll also get personalized feedback, which is something that many courses don’t provide. with portfolio/proposal templates. Plus, we teach strategies to help you land clients, which has helped many of our beginner-students earn 800 000 naira per month within weeks. ”
Client: [Rejection 2]
And remember, if you're not satisfied after the first three sessions, we’ll refund you in full. You have nothing to lose.”
Client: [Rejection 2]
Shares free material via email to show care & support:
“I completely understand, and I really appreciate you taking the time to talk. Would you be open to a free guide on how to make your current learning more actionable and start landing clients? I’d be happy to send it over via WhatsApp or email.”
| Info |
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If everything goes smoothly, the client is not annoyed/frustrated, find out the name of the competitor's course/company. |
Objection:
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“I’m on maternity
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Do you struggle with finding a stable additional income while you are on leave?
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Yes
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leave”
Acknowledges their situation:
“I completely understand—maternity leave is such an important and busy time. Balancing everything can feel overwhelming. Are you looking for flexible ways to learn or maybe earn some income while staying home with your little one?”
Client: [answers]
Proceeds with the pitch:
“Thank you for sharing. That’s a common concern for many of our students on maternity leave. Our course is designed to
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You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
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I don’t have the budget for this right now.
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I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run. You spend today - but you can start earning money in a month in this field. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to start earning more money soon?
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Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
Yes
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
—--------------------------------------------------------------------------------------------------------
Do you struggle with finding a stable additional income while you are on leave?
No
Would you like to use the time you have right now to develop new skills that can bring you money and job afterwards?
No
—--------------------------------------------------------------------------------------------------------
What is your main challenge right now then?
Hear about their main challenge and find the way to explain how our course can help with that. Might use this:
That's a common challenge. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you to create an income in the digital marketing field.
We have a limited offer - 60% sale for every package till the end of the week, so I would advise to buy the course as soon as you can! But you can access it whenever you want.
Objection: "I don’t have the budget for this right now."
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
Objection: "I am not interested."
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
Negotiations
Lead from the database (didn’t know about the course before)
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it!
Can I have group/family plan - discount based on quantity?
Not yet, but currently, we have a 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, I can talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 35% discount on the standard package and 15% discount on the premium package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! If you are looking to buy more than 7 packages at once for your group/family/company, let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee? Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on the standard package and 15% discount on the premium package, so it’s the best time to buy it!
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 35% discount on the standard package and 15% discount on the premium package, did you see this on our website? If it’s still too much for them, what kind of budget do you have? If it’s less than 75$, then no, if it’s more, let me talk to my manager and see what kind of additional discount I can get you.fit around your schedule—it’s completely flexible and self-paced, so you can learn whenever you have free time. Most of our students in similar situations earned back their investment with their very first client! You’re not just learning; you’re investing in a practical skill that allows you to earn money remotely, even while staying home. Plus, the course is currently discounted by 75%, so it’s only 32 000 naira. And if you feel unsure after the first three sessions, we offer a full refund. ”
Client: [Rejection 1]
Acknowledges their rejection & asks for feedback to understand their concerns or objections:
“I completely understand—it’s not easy to think about taking on something new during maternity leave. Is it the upfront cost, or are you worried about balancing this with your time at home?”
Client: [answers]
Offers a brief explanation of value:
“I get it, and I respect how important your time is right now. Let me explain why this course is worth it: Most of our students find the skills they learn pay off almost immediately—they earn back their investment with their very first project. You’ll learn how to find international clients, which means you can earn in dollars or other currencies without needing to leave your home. And remember, if after the first three sessions you feel it’s not right for you, we’ll refund you fully. You have nothing to lose”
Client: [Rejection 2]
“I completely understand. Maternity leave is a unique time, and I want to support you however I can. If it helps, I’d love to send you a free guide with tips on how to get started in copywriting and land your first clients when you’re ready.”
...
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
...
Negotiations
Lead: left their contact details in the form / via email / via number
It’s too expensive for me, can you give me a discount?
Currently, we have a 75% discount on the standard package, it’s the best time to buy it!
Can I have a group/family plan - discount based on quantity?
Not yet, but currently, we have 35% 75% discount on the standard package and a 15% discount on the premium package, it’s the best time to buy it! Did you see this on our website? ! If you are looking to buy more than 5-7 packages at once for your group/family/company, I can let me talk to my manager and see what kind of additional discount I can get you.
Are there any payment plans/installment fees available for the course fee?
...
Is it a one-time payment
Not yet, but the price on the standard package is discounted till the end of the month, so it’s the best time to look into it!
Can I buy only one or two modules out of three / certain lesson(s)?
Currently, our course is designed as a comprehensive program where each module builds upon the previous one to provide a holistic learning experience. Buying only one/two without others won’t give you a deep understanding of copywriting techniques and strategies that can significantly enhance your skills. Also, currently, we have 35% discount on standard package and 15% discount on premium package, it’s the best time to buy it!Also, currently, we have 75% discount on the standard package, so it’s the best time to buy it!
...
Lead: enrolled, entered payment details, but didn’t make the payment
It’s too expensive for me, can you give me a discount?
Currently, we have 75% discount on the standard package. [If it’s still too much for them, what kind of budget they have. If it’s less than 20$, then politely refuse, if it’s more, provide additional discount.
I got you, thanks, I will think about and call you back/buy on website.
[They will not, so you need to keep talking, give them more details, features.]
No, I didn't search for course/ I don't know anything about this/I don't need anything
And you hear that he is about to hang up. This way you need to skip introduction, meeting, detailed offers etc. You just need to say quickly you best offer with most powerful hook like: "we got "NAME of feature" for "PRICE of feature"". You'll probably lose customer, but sometimes they continue dialogue. you can even lie a bit to pay attention
...
Call to action
Before we wrap up, is there anything else you'd like to know about our course? If you're ready to take the next step, I can assist you with the enrollment process and get you started on your journey to becoming a better copywriter.