...
No worries. I have a limited offer for you, when can I call back/text?
Scenario 2: no, I’m not interested
But I haven’t offered anything yet, maybe you can listen to our offer first so you can make a fully informed decision?I completely understand! May I ask what led to your decision? It’s always helpful for us to understand and improve. Plus, I promise to be brief if you’d like to hear what we offer!
Scenario 3: the customer is not saying anything, proceed:
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Use icebreaker: Have you heard of Tuko Media before? / Have you ever used the online courses? / What do you think of how everything we are used to nowadays transfers to online? / Other ice-breaker
Our course provides comprehensive training on copywriting techniques, including crafting compelling messages, engaging with your target audience effectively. With these skills, you'll be able to create content that resonates with your audience and drives desired actions, ultimately boosting your marketing efforts and business growth. We already have students who finished the course and are very happy with the results.
What is your occupation right now? I can help you see how our course might be useful for you.
About the company (Who created the course)
Legit.ng - more information here
Number one digital publisher by audience in Nigeria
12 years on the market
10M monthly users on the website
10M social media followers
13 journalistic awards
50 journalists in the team
TUKO.co.ke - more information here
Number one digital publisher by audience in Kenya
9 years on the market
8M monthly users on the website
6M social media followers
1M YouTube subscribers
7 journalistic awards
30 journalists in the team
Briefly.co.za - more information here
Number one digital publisher by audience in South Africa
10 years on the market
2 journalistic awards
6.2M social media followers
7M monthly users on the website
Pain points
Do I understand correctly, that now you might use …
| Note |
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Choose the TA from the table and describe the benefits |
...
Target audience
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Needs
...
Switchers
...
Find a stable job that is required
...
Maternity leave
...
Find a stable income even if it’s not high, use free time to develop new skills that can bring you money and job afterwards
...
Students/graduates
...
Practical skills to enter the competitive job market, particularly in advertising, marketing, or content creation roles, including practical skills and a portfolio that can make them stand out to potential employers.
...
Freelancers
...
Skill development to offer copywriting services to clients, build a strong portfolio, and compete effectively in the freelance market.
...
Marketing specialists
...
Advanced copywriting skills to enhance their marketing strategies, create compelling content, and improve overall communication effectiveness.
...
Communication and PR
...
Specialized copywriting training to enhance their ability to craft engaging messages and manage communication effectively for their organizations.
...
E-commerce specialists
...
Copywriting skills tailored to online platforms, product descriptions, and digital marketing strategies to boost e-commerce sales.
...
Content creators and bloggers
...
Copywriting expertise to create engaging blog posts, articles, and social media content that resonate with a local audience.
| Note |
|---|
If not, ask about the main struggle / need. |
That's a common challenge many of our clients face. Our course is designed to address exactly that. We provide hands-on exercises and personalized feedback to help you master the art of persuasive writing. Additionally, our instructors are experts in the field and can offer valuable insights to improve the quality of your content.
Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to
...
Pain points
Do I understand correctly, that now you might use …
| Note |
|---|
Choose the TA from the table and describe the benefits |
Target audience | Needs | |
Switchers | Find a stable job that is required | |
Maternity leave | Find a stable income even if it’s not high, use free time to develop new skills that can bring you money and job afterwards | |
Students/graduates | Practical skills to enter the competitive job market, particularly in advertising, marketing, or content creation roles, including practical skills and a portfolio that can make them stand out to potential employers. | |
Freelancers | Skill development to offer copywriting services to clients, build a strong portfolio, and compete effectively in the freelance market. | |
Marketing specialists | Advanced copywriting skills to enhance their marketing strategies, create compelling content, and improve overall communication effectiveness. | |
Communication and PR | Specialized copywriting training to enhance their ability to craft engaging messages and manage communication effectively for their organizations. | |
E-commerce specialists | Copywriting skills tailored to online platforms, product descriptions, and digital marketing strategies to boost e-commerce sales. | |
Content creators and bloggers | Copywriting expertise to create engaging blog posts, articles, and social media content that resonate with a local audience. | |
| Note |
|---|
If not, ask about the main struggle / need. |
That's a common challenge many of our clients face. Our course is designed to address exactly that. We provide hands-on exercises and personalized feedback to help you master the art of persuasive writing. Additionally, our instructors are experts in the field and can offer valuable insights to improve the quality of your content.
...
Scenario A: I’m in between jobs
Do you struggle with finding a stable job right now?
Yes
That's a common challenge many of our clients face. Our course is designed to address that. We provide hands-on exercises and personalized feedback to help you master the skills that will help you find a job in the digital marketing field. Additionally, if you purchase our gold package and finish the course with a great results, you have a chance for the internship at Tuko.
You can start even today once you purchase the course, there is a great but limited offer right now - 60% sale for every package!
I don’t have the budget for this right now.
I understand budget constraints can be challenging. However, if you buy the course today - you can start earning money in a month, depends how fast you finish the course. Plus we have better prices than our competitors. We also offer different package options and add-ons. Would you like to start earning money soon?
...
Response: "I understand budget constraints can be challenging. However, investing in professional development like our copywriting course can actually save money in the long run by improving your marketing effectiveness. We also offer different package options and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brandoptions and add-ons and a satisfaction guarantee to ensure it fits within your budget. Would you like to discuss these options further?"
Objection: "I don’t like Tuko / Legit / Briefly and I see that they are selling it."
Response: "We are a part of big holding, and our courses have nothing to do with Tuko / Legit / Briefly, you don’t have to worry that you support this brand."
Objection: "I am not interested."
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am
...
busy right now / I don’t have time. "
Response 1: “This sounds like it might not be a priority right now. But typically, when I talk to people with the profile like yours, they’re usually struggling with a few things, like finding a stable job / a job they like / finding a courage to start their own blog or business. Is that currently on your radar or am I just completely missing the mark here?"
Response 2: “Are you sure? We all want some extra money if that’s possible, especially if it’s easy to do. Our course is one of the ways to do it."
Objection: "I am busy right now / I don’t have time. "
Response: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”: "I completely understand, and I don’t want to waste your time. I can tell you about this course in 2 minutes. If you’re interested I’ll email you more information, if not I won’t call again. How does that sound?"
Objection: "I don’t need this course (has education / other courses etc)"
Response: “That's great to hear! If you don’t mind me asking, why did you choose to go with this university / this course / etc? Is this background currently solving all of your pain points / helping you to achieve your goals? ”
...
About the company (Who created the course)
http://Legit.ng - more information here
Number one digital publisher by audience in Nigeria
12 years on the market
10M monthly users on the website
10M social media followers
13 journalistic awards
50 journalists in the team
http://TUKO.co.ke - more information here
Number one digital publisher by audience in Kenya
9 years on the market
8M monthly users on the website
6M social media followers
1M YouTube subscribers
7 journalistic awards
30 journalists in the team
http://Briefly.co.za - more information here
Number one digital publisher by audience in South Africa
10 years on the market
2 journalistic awards
6.2M social media followers
7M monthly users on the website
...
Negotiations
Lead from the database (didn’t know about the course before)
...