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BASIC RULES OF STORYTELLING
CATCHY BEGINNING
Your story should start with action + emotion. Immerse your readers/viewers into a specific situation, e.g. transfer them to the crime scene.
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A good catchy beginning always leads us to the story's main question: Who is the murderer? What happened there? Will justice prevail? |
BODY OF THE STORY
The story should be told in an investigative manner. Engage the viewers to participate in the parallel investigation. Here are some simple steps on how to do it:
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To turn the narration into a more “humanine“, bloggers-like manner, use emotional phrases in a non-formal style. Examples:
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CALL TO ACTION:
Every script should end with the CTA.
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